# Inclusive Fake Lashes Sephora Launched '#LASHSTORIES Love is Love' for Pride Month By Grace Mahas | Published 2019-06-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/love-is-love References: [sephora](https://www.sephora.com/ca/en/product/lashstories-love-is-love-P447313) & [sephorastands](https://www.sephorastands.com/giving/) To celebrate Pride this month, Sephora Collection launched the limited-edition #LASHSTORIES fake eyelashes. Sephora Collection was launched by the mega-beauty retailer to give consumers high-quality samples based on the brand's expertise. Its new lashes are cruelty-free and the packaging features rainbow colors and hands shaping a heart. The slogan of the campaign is "Love is Love." The luscious lashes give wearers dramatic volume to create a "wow" factor. The lashes are made to be worn in conjunction with Sephora Collection's limited-edition #LIPSTORIES Pride, which features a red metallic finish. The pride-honoring collection is the perfect way to celebrate Pride and beyond. For the month of June 2019, Sephora is donating $1 from each sale of its #LASHTORIES and #LIPSTORIES to support LGBTQ organizations. Image Credit: Sephora Collection ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Beauty:** Beauty brands are creating products for marginalized communities, creating a more inclusive industry. - **LGBTQ+ Support:** Brands are showing support for the LGBTQ+ community by donating a portion of sales to relevant organizations. - **Values-driven Marketing:** Brands are prioritizing values-driven marketing campaigns that align with the beliefs of consumers. ### Sectors Adopting This - **Beauty:** The beauty industry has a great opportunity to create inclusive products and support marginalized communities. - **Fashion:** Fashion brands can expand their inclusivity efforts by creating products for the LGBTQ+ community with values-driven marketing campaigns. - **Marketing:** Marketing companies can explore values-driven marketing campaigns and helping clients implement them in order to create more authentic and relevant messaging. ## Related on Trend Hunter - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Pride-Inspired Safe Spaces](https://www.trendhunter.com/trends/sephora-launched-brave-spaces.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Adorable Pride-Celebrating Beauty Sets](https://www.trendhunter.com/trends/limitededition-pride-collection.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Pride Eyeshadow Launches](https://www.trendhunter.com/trends/pride-eyeshadow-vault.md) - [Gravity-Defying Wax Mascaras](https://www.trendhunter.com/trends/love-the-lift-mascara.md) - [Pride Month Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-pride-limited-edition-collection.md) - [Pride Month Pet Products](https://www.trendhunter.com/trends/petsmart-pride-collection.md)