# Breast Cancer Pizza Campaigns Hungry Howie's is Celebrating its 12th Year of Love, Hope & Pizza By Elena Rahman | Published 2021-10-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/love-hope-pizza References: [hungryhowies](https://www.hungryhowies.com/) & [nationalbreastcancer.org](https://www.nationalbreastcancer.org/) Love, Hope & Pizza is [Hungry Howie's](https://www.trendhunter.com/trends/heartshaped-3cheeser-howie-bread) breast cancer awareness initiative supporting National Breast Cancer Awareness Month. October also celebrates [National Pizza Month](https://www.trendhunter.com/trends/california-pizza-kitchen-national-pizza-month). To honor both causes, Hungry Howie's is back with its 12th year of the Love, Hope & Pizza campaign. The campaign is dedicated to raising funds and awareness for the [National Breast Cancer Foundation, Inc.](https://www.trendhunter.com/trends/power-in-pink) (NBCF). Since its launch in 2009, Love, Hope & Pizza has raised more than 3.5 million to support survivors and those living with breast cancer. A portion of sales from every pizza sold is donated to NBCF from September 27th to October 28th. Additionally, Hungry Howie's offers guests a medium one-topping pizza for one dollar with the online purchase of a large one-topping pizza at a regular price throughout the campaign. Image Credit: Howie's Pizza ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 40% | Activity: 29% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Breast Cancer Awareness Campaigns:** Businesses can create similar initiatives to support causes and raise awareness and funds. - **Combining Cause Awareness with Product Promotions:** Businesses can utilize cause awareness months to promote their products and donate a portion of sales to the cause. - **Online Purchase Promotions for Charitable Causes:** Businesses can offer discounts or promotions for online purchases to incentivize customers and increase sales while also donating to a charitable cause. ### Industries Being Reshaped - **Food and Beverage:** Restaurants and food delivery companies can utilize similar initiatives to support causes and drive sales. - **Retail:** Retail companies can offer similar promotions and donate a portion of proceeds to charitable causes during awareness months. - **E-commerce:** E-commerce companies can create promotional deals and discounts for online purchases during awareness months and donate a portion of sales to charitable causes. ## Related on Trend Hunter - [Charitable Heart-Shaped Pizzas](https://www.trendhunter.com/trends/new-heartshaped-pizza.md) - [Heart-Shaped Cheesy Breads](https://www.trendhunter.com/trends/heartshaped-3cheeser-howie-bread.md) - [Cancer Awareness Bakery Branding](https://www.trendhunter.com/trends/toufayan-bakeries.md) - [Kid-Focused Pizza Donation Campaigns](https://www.trendhunter.com/trends/thanks-and-giving.md) - [Social Good Valentine's Pizzas](https://www.trendhunter.com/trends/lou-malnatis-pizzeria.md) - [Cancer Research-Supporting Pretzels](https://www.trendhunter.com/trends/pretzel-ribbons.md) - [Pizza Brand-Initiated Fundraising Campaigns](https://www.trendhunter.com/trends/smyal.md) - [Pink-Accented Bakery Packaging](https://www.trendhunter.com/trends/toufayan-bakeries1.md) - [Celebratory Pepperoni Pizzas](https://www.trendhunter.com/trends/73-classic.md)