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# Amorous Gin Spirits
Eden Mill is Launching a Special-Edition 'Love Gin' for Valentine's Day

By Laura McQuarrie | Published 2018-01-31 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/love-gin
References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2018/01/eden-mill-to-launch-love-gin-for-valentines-day/) & [edenmill](https://www.edenmill.com/love-gin-c-8-p-575)

For Valentine's Day this year, [Eden Mill](https://www.trendhunter.com/trends/eden-mill-golf-gin) is launching a limited-edition [Love Gin](https://www.trendhunter.com/trends/love-potion) that is bottled at 42% ABV and prepared with juniper, rose petals and hibiscus botanicals. In terms of taste, the gin spirit is said to have notes of vanilla and green fruits that lead into a citrus, floral finish.

The special-edition spirit in its red and white bottle is set to go on sale as of February 2nd and will be available in a 500mL size, as well as part of a gift box that pairs the bottle with two tulip glasses. Additionally, the label of the Love Gin spirit may be personalized for a small additional fee, making it easy for consumers to create a meaningful, customized gift to give to someone special for the holiday.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 27% | Activity: 27% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Limited-edition Spirits:** Opportunity for distilleries to create special-edition spirits for holidays or special occasions, allowing for personalized and unique gifting experiences.
- **Floral-infused Spirits:** Disruption opportunity to incorporate floral flavors and botanicals into gin spirits to provide a fresh and aromatic taste experience.
- **Customizable Packaging:** Potential for brands to offer personalized labels, packaging, and gift sets, creating a more meaningful and tailored gift-giving experience for consumers.

### Sectors Adopting This

- **Craft Distilleries:** Craft distilleries can capitalize on the trend of limited-edition spirits and unique flavor combinations to attract consumers seeking novel and exclusive products.
- **Floral and Botanical Suppliers:** Suppliers of floral ingredients and botanicals can collaborate with distilleries to provide diverse and high-quality ingredients for the creation of floral-infused spirits.
- **Personalized Gift and Packaging Companies:** Opportunity for companies specializing in personalized gifts and packaging to collaborate with spirits brands, offering customized labels, packaging, and gift sets.

## Related on Trend Hunter

- [Romantic Rose Gins](https://www.trendhunter.com/trends/rose-gin.md)
- [Gin-Branded Valentine's Cocktails](https://www.trendhunter.com/trends/rose-gin-greyhound.md)
- [Romantic Drinking Accessories](https://www.trendhunter.com/trends/gintimates.md)
- [Romantic Bourbon Cocktail Kits](https://www.trendhunter.com/trends/gift-set-for-bourbon-lovers.md)
- [Black Cherry-Infused Gins](https://www.trendhunter.com/trends/tarquin.md)
- [Romantic Gin-Branded Cocktails](https://www.trendhunter.com/trends/love-me-lender.md)
- [Citrusy Japanese-Style Gins](https://www.trendhunter.com/trends/love-drinks-etsu-gin.md)
- [DIY Love-Inspired Cocktail Kits](https://www.trendhunter.com/trends/love-potion-cocktail-kit.md)
- [Refreshingly Floral Gin Spirits](https://www.trendhunter.com/trends/hendricks-flora-adora.md)
