# Celebrity-Endorsed Plant Gifts Kate Hudson Launched the Love Fern for Valentine’s Day By Grace Mahas | Published 2021-01-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/love-fern References: [urbanstems](https://urbanstems.com/products/plants/the-love-fern/NF-K-00923.html) With Valentine's Day nearly upon us, actress Kate Hudson's vodka line, [King St. Vodka](https://www.trendhunter.com/trends/the-kings-music-room), joined forces with the contemporary floral brand, [UrbanStems](https://www.trendhunter.com/trends/urbanstems-x-the-favorite-daughter-bouquet), to launch the limited-edition collaboration, The Love Fern. The Love Fern includes a 4" Blue Bell Fern in a pink spotted ceramic pot with a King St. Clear Glass Mister. The gift "is a nod to the plant featured in the actress’s iconic romantic comedy" and is the perfect gift for Valentine's Day. The plan is pet-friendly, should be kept moist and misted with water frequently, and will thrive in indirect light to avoid burning the leaves. In addition, each Love Fern purchased comes with a unique 15% discount code for King St. Vodka on ReserveBar.com. Image Credit: UrbanStems ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 60% | Activity: 59% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-endorsed Plant Gifts:** The use of celebrity endorsements for plant gifts presents an opportunity for disruption in the gifting industry. - **Limited-edition Collaborations:** The rise of limited-edition product collaborations presents a disruptive innovation opportunity in e-commerce. - **Pet-friendly Plants:** The trend towards pet-friendly plants presents opportunities for disruption in the plant industry through product development and marketing. ### Where This Applies - **Gifting:** The gifting industry can embrace celebrity endorsements and plant gifts in their product offerings - **E-commerce:** E-commerce can leverage limited-edition collaborations to differentiate their product offerings. - **Plant Industry:** The plant industry can develop and market pet-friendly options to appeal to a wider audience. ## Related on Trend Hunter - [Romantic Floral Partnerships](https://www.trendhunter.com/trends/urbanstems-x-the-favorite-daughter-bouquet.md) - [Floral Brand Collabs](https://www.trendhunter.com/trends/bouqs-collabs.md) - [Runway-Inspired Bouquets](https://www.trendhunter.com/trends/farmgirl-flowers.md) - [Exclusive Handmade Gift Sets](https://www.trendhunter.com/trends/ladies-you-love-valentines-day-set.md) - [Pop Star-Approved Valentine's Campaigns](https://www.trendhunter.com/trends/kate-spade-x-madison-beer.md) - [Romantic Bourbon Cocktail Kits](https://www.trendhunter.com/trends/gift-set-for-bourbon-lovers.md) - [Valentine's Day-Themed Beauty Packaging](https://www.trendhunter.com/trends/face-food.md) - [Lush Limited-Edition Gift Bundles](https://www.trendhunter.com/trends/urbanstems-x-goldbelly.md) - [V-Day Breakfast-In-Bed Bundles](https://www.trendhunter.com/trends/breakfast-in-bed-bundle.md)