# Chain-Embellished Branding 'Love, Chloe' Packaging Exudes a Gentle Luxury By Amelia Roblin | Published 2011-07-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/love-chloe-packaging References: [thedieline](http://www.thedieline.com/blog/2011/6/29/love-chloe.html) & [chloe](http://www.chloe.com/#/collections/fragrance/the-collection/en) Where wrapping a product to make it visually attractive can often end with the box that contains it, 'Love, Chloe' packaging demonstrates how [fragrance presentation](https://www.trendhunter.com/trends/handbag-scents) pulls out all the stops. The fashion house presents its sweet scent in a bottle fit for the vanity of a princess. The transparent glass bottle takes on rectangular profile with smooth round sides and a delicate pink appearance from the perfume within. The base is enhanced with a [gilded pedestal](https://www.trendhunter.com/trends/romantica-jar) which is engraved elegantly with the name of the eau de toilette. To give the vessel even more class and shine, a matching golden cap covers the spritzer, and to tie in every element of 'Love, Chloe' packaging, the splendid lid is fastened to the neck with a [lovely jewelry chain](https://www.trendhunter.com/trends/bright-crystal). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 30% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Packaging:** There is an opportunity for companies to innovate and create luxurious packaging designs that enhance the overall brand experience. - **Personalized Branding:** Brands can explore ways to customize and personalize their packaging to create a unique and memorable experience for consumers. - **Incorporating Jewelry Accents:** By integrating jewelry accents into packaging design, brands can create a sense of luxury and elegance that appeals to consumers. ### Sectors Adopting This - **Fashion:** Fashion brands can explore innovative packaging designs to enhance the presentation of their products. - **Perfume:** Perfume companies can leverage luxurious packaging designs to create a premium and captivating brand image. - **Gifts and Luxury Goods:** The gifts and luxury goods industry can incorporate jewelry accents in their packaging to create a sense of opulence and elevate the gifting experience. ## Related on Trend Hunter - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Honeybee-Themed Fragrance Packaging](https://www.trendhunter.com/trends/alvari-collection.md) - [Ring-Shaped Fragrance Bottles](https://www.trendhunter.com/trends/vera-wang-love.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Fragrance-Integrated Fashion Accessories](https://www.trendhunter.com/trends/bright-crystal.md) - [Wearable Fragrance Sprays](https://www.trendhunter.com/trends/parfum-intense-purse-spray.md)