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# Festival-Ready Makeup Collections
Pley Beauty and Revolve Unveil the Love Child Range

By Elena Rahman | Published 2022-04-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/love-child
References: [happi](https://www.happi.com/contents/view_breaking-news/2022-04-16/pley-beauty-teams-with-revolve-to-create-lsquo-lov/) & [pleybeauty](https://www.pleybeauty.com/collections/love-child-collection)

Pley Beauty teamed up with [Revolve](https://www.trendhunter.com/trends/echo-frame) to create the [Love Child](https://www.trendhunter.com/trends/love-monster) makeup collection. The playful range is inspired by the music festival season as an ode to rock 'n' roll. Music and beauty enthusiasts can mix and match the multi-use products to create various makeup looks throughout the season.

The collection includes the Cheek + Lip Color with a buildable formula that transforms subtle hues into vibrant glows. The dual-purpose formula delivers a natural tint of color that melts into the cheeks and lips. In addition, the range also includes the Face + Body Gem Kit, a Nine-Well Eyeshadow Collection, a 12-Hour Lognwear Eyeliner, and an All Over Color Stick. Overall, Pley Beauty and Revolve create an expressive range of makeup products.

Image Credit: Pley Beauty / Revolve

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 33% | Activity: 33% | Freshness: 11%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Music Festival-inspired Makeup Collections:** Companies can explore partnerships and collaborations to create playful and versatile makeup collections inspired by music festival culture.
- **Multi-use Makeup Products:** Beauty brands can develop more multi-use products to appeal to consumers looking for versatile and functional makeup options.
- **Sustainability in Makeup Packaging:** There is an opportunity for brands to focus on sustainable packaging options, such as using biodegradable materials or recyclable packaging for makeup products.

### Sectors Adopting This

- **Beauty and Cosmetics Industry:** The beauty industry can continue to explore collaborations and partnerships inspired by music festival culture to create on-trend and versatile makeup collections.
- **Fashion Industry:** Fashion brands can consider creating makeup collections to complement their clothing lines, using music festival culture and playful designs as inspiration.
- **Sustainability and Eco-friendly Industry:** Companies in the sustainability and eco-friendly industry can explore partnerships with beauty brands to create sustainable packaging options for makeup products and reduce plastic waste.

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