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# Creamy Charcoal Masks
One Love Organics' 'Love + Charcoal Masque' Moisturizes with Cupuacu Butter

By Laura McQuarrie | Published 2018-02-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/love-charcoal
References: [wellandgood](https://www.wellandgood.com/good-looks/charcoal-mask-pores-one-love-organics/) & [shop.oneloveorganics](https://shop.oneloveorganics.com/products/love-charcoal-masque)

Activated charcoal has come into the spotlight as a powerful force to support the body's natural ability to detoxify itself, but many skincare products that feature this ingredient can leave the skin feeling stripped after a deep cleansing—One Love Organics' new 'love + charcoal masque' sets itself apart by [nourishing and moisturizing the skin](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask).

Alongside [activated charcoal](https://www.trendhunter.com/trends/clearly-breakout-mask), the product boasts aloe leaf juice, sunflower seed oil, cupuacu butter, willow bark extract and rose from the Swiss Alps. One Love Organics describes the combination of [natural and organic ingredients](https://www.trendhunter.com/trends/new-lush-skincare) it uses as a "superhero squad" for detoxifying the skin.

When it comes to using the mask, the brand recommends applying a thick, even layer to the skin and leaving it for a period of 10 to 15 minutes before rinsing and applying a moisturizer to damp skin.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 7% | Activity: 32% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Activated Charcoal Skincare:** There is an opportunity for the skincare industry to develop products that use activated charcoal to detoxify the skin while still providing nourishment and moisturization.
- **Natural and Organic Ingredients:** The beauty industry can explore using a combination of natural and organic ingredients to create skincare products that are both effective and gentle on the skin.
- **Multi-functional Skincare Products:** Developing skincare products that serve multiple purposes, such as detoxifying and moisturizing, can provide convenience and value to consumers.

### Sectors Adopting This

- **Skincare:** The skincare industry can embrace the trend of incorporating activated charcoal and natural ingredients into their product offerings.
- **Beauty:** Beauty brands can tap into the demand for natural and organic skincare products that provide both detoxification and nourishment.
- **Personal Care:** The personal care industry can create multi-functional skincare products that cater to consumers looking for time-saving and effective solutions.

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