# Superstar Clothing Collaborations The 'Love Bravery' Line is Designed by Lady Gaga and Elton John By Katherine Pendrill | Published 2016-04-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/love-bravery References: [bustle](http://www.bustle.com/articles/157201-when-can-you-buy-lady-gaga-elton-johns-love-bravery-collection-here-are-the-dates) & [wwd](http://wwd.com/retail-news/department-stores/lady-gaga-sir-elton-john-join-macys-celebrity-lineup-10418491/) Lady Gaga and Elton John recently announced they will be teaming up to design a clothing collection for [Macy's](https://www.trendhunter.com/trends/macys-x-gap-collection) called 'Love Bravery.' While many celebrities partner with brands to design [limited-edition clothing lines](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda), this collection has twice the star power behind it. The Love Bravely collection was created with help from Lady Gaga's sister Natali Germanotta and stylist Brandon Maxwell. The collection includes a wide variety of items inspired by each singer's bold and flamboyant style. Some standout pieces from the collection include piano key print scarves, Neoprene backpacks and heart-shaped clutches. To make the collection even more special, 25 percent of each purchase will go towards Lady Gaga's Born This Way Foundation and the [Elton John AIDS Foundation](https://www.trendhunter.com/trends/goodbye-yellow-brick-road). The collection will be available online as of April 30th and in 150 Macy's stores by May 9th. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 89% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Collaborative Fashion Collections:** Opportunity for brands to partner with celebrities and create unique and limited-edition clothing lines that resonate with consumers. - **Celebrity-driven Philanthropic Initiatives:** Celebrities teaming up with brands to create collections that give back to charities, increasing brand awareness and supporting important causes. - **Bold and Flamboyant Style:** Bold and flamboyant fashion styles gaining popularity, offering opportunities for designers to create standout, eye-catching pieces. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can collaborate with celebrities to create exclusive collections and drive sales. - **Charitable Organizations:** Charitable organizations can partner with celebrities and brands to create philanthropic initiatives and raise funds for important causes. - **Creative Design:** Designers specializing in bold and flamboyant styles can showcase their talent by creating unique and innovative fashion pieces. ## Related on Trend Hunter - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Country Star-Collab Glamorous Denim](https://www.trendhunter.com/trends/joleans.md) - [Celebrity Pride Partnerships](https://www.trendhunter.com/trends/happy-hippie-partnership.md) - [Singer-Collaborative Cartoon Merch](https://www.trendhunter.com/trends/bruno-mars-and-hello-kitty.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Collab Rebellious Streetwear](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md)