# Musically Charged Dating Shows John Legend's Love at First Song Show Pairs Contestants Together By Amy Duong | Published 2019-04-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/love-at-first-song References: [variety](https://variety.com/2019/tv/news/john-legend-simon-lythgoe-music-dating-show-love-at-first-song-1203174246/) John Legend launches 'Love at First Song,' which is a hybrid of a [music competition and a dating show](https://www.trendhunter.com/trends/new-dating-app-cerca). The television format was first seen in Vietnamese media, stemming from South Korean entertainment -- however, this Americanized iteration is developed by Critical Content, Lythgoe's Legacy Production, and Lifted Film Co. Legend will be the executive producer of the show. The concept airs together two singers as the duo virtually rehearse a duet performance that is meant to be romantically charged. The two will reveal themselves to one another during a live performance to see if there will be any potential sparks. Throughout the following episodes, the paired duo will live together, practice, perform, and compete together as well, with the opportunity to switch partners for romantic or musical purposes. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 7% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Entertainment:** The fusion of different genres, such as music competition and dating shows, presents opportunities for creating new and engaging entertainment formats. - **Virtual Collaboration:** The use of technology to connect singers and facilitate virtual rehearsals opens up possibilities for remote collaboration in various industries, such as music production or virtual team building. - **Interactive Reality TV:** The incorporation of live performances and audience participation in reality TV shows creates a more immersive and engaging viewing experience, opening up opportunities for interactive storytelling and brand partnerships. ### Sectors Adopting This - **Entertainment:** The entertainment industry can explore the potential of creating hybrid formats that combine different genres to attract a larger audience and offer fresh experiences. - **Music Production:** The music production industry can leverage virtual collaboration tools and platforms to enhance collaboration among musicians, regardless of their physical location. - **Marketing and Branding:** Brands and marketers can tap into the trend of interactive reality TV to engage with audiences through creative product placements, sponsorships, and experiential activations. ## Related on Trend Hunter - [Short-Form Dating Shows](https://www.trendhunter.com/trends/dream-date-a-sip-at-love.md) - [Reality Dating Show Wines](https://www.trendhunter.com/trends/love-is-wine.md) - [Music-Focused Dating Apps](https://www.trendhunter.com/trends/vinylly.md) - [Interactive Romantic Comedy Experiences](https://www.trendhunter.com/trends/choose-love-1.md) - [Music-Driven Dating App Features](https://www.trendhunter.com/trends/tinder-music-mode.md) - [Reality-Themed Dating Campaigns](https://www.trendhunter.com/trends/tinder-5.md) - [Musical Relationship Compatibility Testers](https://www.trendhunter.com/trends/relationship-testing.md) - [Super Bowl Sleep Ads](https://www.trendhunter.com/trends/love-yourself-like-a-legend.md) - [Custom AI Songs](https://www.trendhunter.com/trends/lovetunesai.md)