# Intimate Domestic Editorials Love & Lemons Have Launched a Series of Candid Photo Diaries By Vasiliki Marapas | Published 2014-10-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/love-and-lemons References: [c-heads](http://www.c-heads.com/2014/10/13/for-love-lemons-x-sleeping-in-with-x-cailin-russo-and-luke-davis/) & [forloveandlemons](http://www.forloveandlemons.com/) Love & Lemons is a Los Angeles-based clothing brand created by best friends and designers Gillian Mahin and Laura Hall. To promote the SKIVVIES and Knitz collections, the brand has launched 'Sleeping in With,' a series that focuses on [intimate moments between couples](https://www.trendhunter.com/trends/velvet-heat). The first couple to be featured is model Cailin Russo and her surfer boyfriend Luke Davis. The couple were generous enough to share their private, at-home moments. You see the couple waking up, [lounging around in their underwear](https://www.trendhunter.com/trends/homebody-sleepwear-collection) and enjoying a cup of coffee. The sleepy, first-thing-in-the-morning quiet is almost palpable in each image, all of which were shot by Davis' [iPhone](https://www.trendhunter.com/trends/ganance-heir). Free from makeup and social expectations, this series is a candid assemblage of romantic moments that embody both the SKIVVIES and Knitz collections. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Intimate Moments Photography:** The trend of candid, at-home photo diaries capturing intimate moments between couples offers opportunities for photographers and brands to showcase authentic relationships. - **Branded Lifestyle Content:** Creating and sharing candid, intimate lifestyle content can be a disruptive innovation opportunity for brands to connect with their audience on a more personal level. - **User-generated Content:** Encouraging users to share their intimate and candid moments through user-generated content can be a trend for brands to explore and engage with their customers. ### Industries Being Reshaped - **Clothing:** Clothing brands can leverage the trend of intimate domestic editorials to showcase their designs in a more authentic and relatable way. - **Photography:** Photographers can explore the trend of capturing intimate moments between couples in at-home settings to provide unique and genuine images for clients. - **Social Media:** Social media platforms can benefit from the user-generated content trend by encouraging users to share their intimate and candid moments, creating a more genuine and personal online experience. ## Related on Trend Hunter - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Pointelle Intimates Capsules](https://www.trendhunter.com/trends/summer-of-intimates.md) - [Collaborative Valentine's Day Capsules](https://www.trendhunter.com/trends/amo-denim.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Brand-Collaborative Denim Staples](https://www.trendhunter.com/trends/lulus.md) - [Love Letter Lingerie Collections](https://www.trendhunter.com/trends/anoeses-love-letter.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Luxe Comfort-Forward Loungewear](https://www.trendhunter.com/trends/bloomers-intimates.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md)