# Dual Perspective Infographics This Infographic Looks at Six Companies That Inspire Love and Hate By Andrew Sztein | Published 2013-02-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/love-and-hate-companies References: [bitrebels](http://www.bitrebels.com/business-2/6-companies-love-hate-relationship/) & [greatbusinessschools.org](http://greatbusinessschools.org/love-em-or-hate-em/) Living in a capitalist consumer culture, there are few things that stir strong love and hate emotions in people than decisions made by the biggest conglomerations in the world. This infographic from greatbusinessschools.com takes two perspectives on these love and hate relationships towards six of the largest companies in the world. The first three companies profiled are ones that the general public despises, but please investors. The next three are ones that consumers love but investors should be wary of. It's easy for the general public to show disdain towards tobacco giant Phillip Morris, the small business crushing Wal-Mart juggernaut and the profit-machine that is the [Bank of America](https://www.trendhunter.com/trends/holiday-bazaar). It's for those very reasons that investors who pour funds into those companies sleep soundly at night: they simply make money. On the flip side, people love their iPhones from Apple, updating their statuses on [Facebook](https://www.trendhunter.com/trends/product-manifesto), and using their Windows PCs from [Microsoft](https://www.trendhunter.com/trends/microsoft-holiday-sweater), but the infographic outlines some very good reasons that these companies might not be a hot investment. It all goes to show that love and hate is just a matter of perspective, especially when it comes to huge corporations. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 48% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What Makes This Trend Stand Out - **Consumer-company Emotions:** Analyzing consumer sentiment towards companies to optimize business practices. - **Investment-consumer Dissonance:** Identifying companies that may be popular with consumers but lack investment potential. - **Public-private Divide:** Examining the contrasting views of the general public versus investors towards large corporations. ### Sectors Adopting This - **Finance:** Developing new investment strategies and opportunities in response to the public's love-hate relationship with large corporations. - **Marketing:** Leveraging public sentiment towards companies to drive consumer behavior and brand loyalty. - **Technology:** Creating innovative solutions for bridging the gap between consumer satisfaction and investment performance in technology companies. ## Related on Trend Hunter - [Community-Supporting Business Models](https://www.trendhunter.com/trends/linked-prosperity.md) - [Miniature Collectible Charms](https://www.trendhunter.com/trends/labubu-pin-for-love.md) - [Empathy-First Loyalty Playbooks](https://www.trendhunter.com/trends/sumups-ceo.md) - [Responsible Investment Platforms](https://www.trendhunter.com/trends/responsible-investment-platform.md) - [Community-Centric Investment Apps](https://www.trendhunter.com/trends/communitycentric-investment-app.md) - [Financial Conversation Hearts](https://www.trendhunter.com/trends/financial-conversation-hearts.md) - [Branded Pregnancy Scans](https://www.trendhunter.com/trends/pregnancy-scans.md) - [Ketchup Obsession Campaigns](https://www.trendhunter.com/trends/it-has-to-be-heinz.md) - [Stock Analysis Platforms](https://www.trendhunter.com/trends/pocket-finance-hub.md)