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# Magazine Christmas Countdowns
The LOVE Advent Calendar Stars Kendall and Kris Jenner on Day 23

By Meghan Young | Published 2014-12-24 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/love-advent
References: [fashiongonerogue](http://www.fashiongonerogue.com/kendall-kris-jenner-dance-reindeer-antlers-love-advent-video/) & [thelovemagazine](http://thelovemagazine.co.uk/)

The LOVE Advent 2014 calendar isn't what people would expect. There are no chocolates let alone a physical calendar in general. Instead, the British publication has decided to released its own take on the Christmas tradition. The LOVE Advent 2014 calendar is a digital version that has a fashionable treat every day leading up to Christmas day.

For Day 23, the LOVE Advent 2014 revealed a short film starring none-other-than model of the moment Kendall Jenner and her mom, Kris. Both are captured wearing reindeer antlers in a simple room with only a prop, a hot pink Christmas tree. In true fashion industry fashion, the LOVE Advent 2014 is dark and edgy. It depicts the two dancing around, culminating as they destroy the tree.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 3% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Digital Advent Calendars:** Opportunity for brands to create digital versions of advent calendars with daily surprises.
- **Fashionable Christmas Countdowns:** Potential for fashion brands to collaborate with influencers and release daily fashion content leading up to Christmas.
- **Dark and Edgy Holiday Content:** Demand for alternative, unconventional holiday-themed content that breaks away from traditional norms.

### Sectors Adopting This

- **Marketing and Advertising:** Opportunity for agencies to design and execute digital advent calendars for clients as part of their holiday marketing campaigns.
- **Fashion and Retail:** Fashion brands and online retailers can collaborate with influencers to curate daily fashion content for a digital advent calendar.
- **Entertainment and Media:** Opportunity for media companies to create dark and edgy holiday-themed content to cater to an alternative audience.

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