# Pretty Pink Lookbooks Anais Pouliot Stars in the Lovcat Paris Spring 2014 Campaign By Farida Helmy | Published 2014-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lovcat-paris-spring References: [fashiongonerogue](http://www.fashiongonerogue.com/anais-pouliot-lovcat-spring-2014-campaign/) & [lovcat](http://www.lovcat.com/style/2012_fw_concept.asp) Looking pretty in pink, Anais Pouliot stars in the new Lovcat Paris Spring 2014 campaign. The gorgeous and fresh-faced supermodel is the perfect choice for the Lovcat Paris Spring 2014 campaign because only a dewy, childlike and sweet look would have done this series of images justice. The Korean accessories brand is known for its [pretty and pastel pieces](https://www.trendhunter.com/trends/wild-rose-sparrow), which is evident in the campaign as Pouliot poses next to adorable and very Parisian petite treats like [macarons and cupcakes](https://www.trendhunter.com/trends/este-lauder-x-ladure) in a high tea setting. The all-white backdrop gives the French-Canadian stunner the space to shine as she models the season’s latest [vibrant designs](https://www.trendhunter.com/trends/chanels-spring-2025) in rectangular and ladylike shapes in elegant, lacy and pastel looks. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 82% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Pastel Fashion:** Disruptive innovation opportunities in the fashion industry by incorporating pastel colors and elegant, lacy designs into seasonal collections. - **High Tea Aesthetic:** Opportunities for disruptive innovation in the food and beverage industry by creating high tea experiences that incorporate adorable and Parisian-themed treats. - **Fresh-faced Supermodels:** Disruptive innovation opportunities in the modeling industry by favoring models with a dewy, childlike, and sweet look for campaigns and editorials. ### Industries Being Reshaped - **Fashion:** Disruptive opportunities in the fashion industry include incorporating pastel colors and elegant, lacy designs into seasonal collections. - **Food and Beverage:** Opportunities for disruptive innovation in the food and beverage industry include creating high tea experiences that incorporate adorable and Parisian-themed treats. - **Modeling:** Disruptive opportunities in the modeling industry include favoring models with a dewy, childlike, and sweet look for campaigns and editorials. ## Related on Trend Hunter - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Pink-Themed Handbag Collections](https://www.trendhunter.com/trends/longchamps-le-pliage-xtra.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md)