# Lovely Loose Leaf Branding Lov Organic Tea is a Treat for the Planet and the Palate By Amelia Roblin | Published 2011-02-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/lov-organic-tea-packaging References: [thedieline](http://www.thedieline.com/blog/2011/2/3/lv-organic.html) & [en.lov-organic](http://www.en.lov-organic.com/conditionnements.html) Sometimes a book can be judged by its cover or in this case, tea by its tin. Lov Organic Tea packaging embodies the simple elegance of a classic canister with the added charm of [delightful colors](https://www.trendhunter.com/trends/fruit-bliss) and and adorable bird logo. "Løv" means "leaf" in Scandinavia, making a literal statement of the brew brand's natural beginnings. Given its [sustainable growing](https://www.trendhunter.com/trends/traditional-medicinals), delectable flavors and the reusability of Lov Organic Tea packaging, you won't be able to help but love this irresistible collection of beverages. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 25% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Packaging:** Lov Organic Tea's reusable packaging speaks to the trend of eco-friendly packaging in the beverage industry. - **Natural Ingredients:** The use of natural ingredients in Lov Organic Tea aligns with the trend of consumers seeking healthier and more wholesome beverage options. - **Brand Storytelling:** Lov Organic Tea's name and logo create a narrative around the brand, tapping into the trend of consumers gravitating towards brands with compelling stories. ### Who This Affects Most - **Beverage Packaging:** The sustainable packaging trend creates opportunities for innovative packaging solutions in the beverage industry. - **Healthy Beverages:** The natural ingredients trend opens doors for new entrants to create and promote healthier beverage options in the market. - **Marketing and Branding:** The trend of brand storytelling highlights the need for marketing and branding professionals to effectively communicate a brand's story to engage consumers. ## Related on Trend Hunter - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Customizable Fine Tea Kits](https://www.trendhunter.com/trends/la-bonne-fille-fine-tea-company.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [Tea Leaf Refreshment Branding](https://www.trendhunter.com/trends/lipton-ice-tea-branding.md) - [Wisdom-Based Tea Brands](https://www.trendhunter.com/trends/tuuli-tea.md)