# Eco Chic Luxury Fashion Loup Charmant's PURE Collection By mediterranean | Published 2008-04-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/loup-charmants-pure-collection References: [notcot.org](http://www.notcot.org/post/10221/) & [loupcharmant](http://www.loupcharmant.com/) Loup Charmant (which means the charming wolf) is an organic sustainable and fairly made women's lounge line of only grown fibers. Locally made in brooklyn, new york by designer kee edwards, it uses no synthetics and no toxins. Loup Charmant's latest PURE Collection is presented at the [Project Earth Day Eco-Fashion Show](http://www.projectearthday.com/Designers/page66/page66.html) in NYC. **Implications** - Companies that portray themselves as [eco-friendly](https://www.trendhunter.com/trends/kzk-studio) have become widely popular with consumers. Consumers desire products that minimize environmental impact while maintaining quality, look and function. Ideas such as [organic sustainable clothing collections](https://www.trendhunter.com/trends/regeneration-nation) have become more common and desired in the fashion industry today. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 42% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Organic Sustainable Clothing:** Opportunity to create clothing collections that are both eco-friendly and fashionable, meeting the growing consumer demand for sustainable fashion. - **Fairly Made Fashion:** Opportunity to emphasize fair labor practices and transparency in the fashion industry, appealing to consumers who prioritize ethical production. - **Locally Made Products:** Opportunity to promote locally-made fashion items, tapping into the rising trend of supporting local businesses and reducing carbon footprint. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity in the fashion retail industry by offering organic sustainable clothing and fairly made fashion, meeting consumer demands for ethical and environmentally-friendly products. - **Textile Manufacturing:** Disruptive innovation opportunity in textile manufacturing by developing eco-friendly production processes and using organic fibers, aligning with the shift towards sustainable fashion. - **Eco-fashion Events:** Disruptive innovation opportunity in the event industry by organizing eco-fashion shows and events that promote organic sustainable clothing, showcasing the latest trends in green fashion. ## Related on Trend Hunter - [Australian Linen Garment Capsules](https://www.trendhunter.com/trends/nomad-the-label.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Ethical Merino Wool Clothing](https://www.trendhunter.com/trends/knit-kite-jacket.md) - [Sustainably Chic Sleepwear Collections](https://www.trendhunter.com/trends/half-asleep.md) - [Festive Organic Cotton Intimates](https://www.trendhunter.com/trends/cou-cou-holiday.md)