# Crowdsourced Loungewear Collections The Madewell Group Chat Helped to Create the MWL Collection By Laura McQuarrie | Published 2020-10-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/loungewear-collections References: [refinery29](https://www.refinery29.com/en-us/2020/10/10108585/madewell-loungewear-launch-mwl?utm_source=feed&utm_medium=rss) & [madewell](https://www.madewell.com/102020-mwl-landing.html) Brands that have launched loungewear collections have found great success during the pandemic, as consumers look for comfort-focused designs to help them get through unprecedented times. Madewell's new loungewear collection, MWL: Make Weekends Longer, was designed to give people exactly what they want, as it was actually crowdsourced with the super-shoppers in the [Madewell Group Chat](https://www.trendhunter.com/trends/madewell-the-chalet-shop). In the MWL collection, all styles are under $100 and Madewell is offering bundled pairs at a discount. The loungewear collection includes [comfortable classics](https://www.trendhunter.com/trends/bloomers-intimates) like hooded sweatshirts, sweatpants and jumpsuits made with materials like organic cotton, recycled polyester or a mix of both. Beyond sharing styles that are ultra-comfortable, MWL supports the brand's goal of being carbon-neutral by 2030. Image Credit: Madewell ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 84% | Activity: 61% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Loungewear Collections:** Opportunity to tap into the growing demand for comfortable and stylish loungewear amidst the pandemic crisis. - **Crowdsourced Design:** Disruptive innovation opportunity to involve customers in the design process and create products that meet their specific needs and preferences. - **Sustainable Materials:** Opportunity to capitalize on the eco-conscious consumer trend by offering loungewear made from organic cotton and recycled polyester. ### Sectors Adopting This - **Fashion:** Fashion industry can leverage the trend of loungewear collections by creating stylish and affordable options to cater to the demand. - **Retail:** Retail industry can benefit from crowdsourced design by engaging customers and creating a personalized shopping experience. - **Textile:** Textile industry can explore the use of sustainable materials in loungewear production to align with the growing demand for eco-friendly products. ## Related on Trend Hunter - [Cozy Holiday Loungewear](https://www.trendhunter.com/trends/cozy-winter-loungewear.md) - [Alpine-Inspired Fashion Collections](https://www.trendhunter.com/trends/madewell-the-chalet-shop.md) - [Textured Loungewear Collections](https://www.trendhunter.com/trends/brunette-the-label-waffles.md) - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md) - [Collaborative Lounge Sets](https://www.trendhunter.com/trends/cozy-earth-loews-hotels-lounge-set.md) - [Reversible Loungewear Collections](https://www.trendhunter.com/trends/holiday-sets.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md) - [Dainty Floral Loungewear](https://www.trendhunter.com/trends/floral-loungewear.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md)