# Cause-Oriented Loungewear Brands Sudara Garments are Indian-Made with Love, Grace & Craftsmanship By Kalin Ned | Published 2018-05-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/loungewear-brand References: [sudara.org](https://www.sudara.org/) Sudara is a loungewear brand that's best known for its Punjammies — a [flowy and vibrantly patterned](https://www.trendhunter.com/trends/lazy-daze-collection) crossover silhouette between pajamas and at-home pants. Offering an extensive lineup of garments for men, women, children, as well as various [sleep sets and accessories](https://www.trendhunter.com/trends/sleep-sets), Sudara's pride does not only originate from its [exquisite Indian craftsmanship](https://www.trendhunter.com/trends/cloveify). The loungewear brand has an admirable mission to liberate women and indefinitely grant them freedom from sex slavery through safe and sustainable living-wage employment. As a result, Sudara has established multiple sewing centers that train and empower women. Every comfort-inducing style is named after a woman at one of the centers. This ultimately commemorates the workers and associates them with the end product. Ethical and cause-oriented, the loungewear brand strongly communicates the value of each and every one of its workers and supporters. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 55% | Activity: 38% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Ethical Loungewear:** There is a growing trend of consumers seeking loungewear brands that prioritize ethics and social causes, creating disruptive innovation opportunities. - **Cause-oriented Fashion:** Consumers are gravitating towards fashion brands that support social causes and empower disadvantaged individuals, presenting disruptive innovation opportunities. - **Sustainable Manufacturing:** There is an increasing trend of consumers demanding loungewear brands that prioritize sustainable and environmentally-friendly manufacturing practices, creating disruptive innovation opportunities. ### Sectors Adopting This - **Fashion and Apparel:** The fashion and apparel industry can explore opportunities to incorporate ethical and cause-oriented principles into their products and manufacturing processes. - **Social Enterprise:** The social enterprise industry can leverage the demand for cause-oriented fashion brands to create business models that empower disadvantaged individuals and support social causes. - **Textile Manufacturing:** The textile manufacturing industry can embrace sustainable practices and partner with loungewear brands to meet the growing demand for environmentally-friendly products. ## Related on Trend Hunter - [Sustainably Chic Sleepwear Collections](https://www.trendhunter.com/trends/half-asleep.md) - [Sustainable Canadian-Made Sleepwear](https://www.trendhunter.com/trends/sons.md) - [Wellness-Focused Sleepwear Lines](https://www.trendhunter.com/trends/wearable-wellness-collection.md) - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md) - [Sustainable Sleepwear Solutions](https://www.trendhunter.com/trends/routine-sleep.md) - [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md) - [Ultra-Soft Sustainable Sleepwear](https://www.trendhunter.com/trends/seray.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md)