# Character-Themed QSR Apparel
McDonald's Collaborates with Loungefly on a New Vintage Collection

By Kanesa D | Published 2023-02-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/loungefly
References: [forbes](https://www.forbes.com/sites/sharonedelson/2023/02/01/character-studies-mcdonalds-launches-collectibles-with-help-from-loungefly/?sh=3557b4bb5183) & [loungefly](http://loungefly.com)

McDonald’s nostalgic classic characters are returning in a new way with the launch of a new collection in partnership with Loungefly. First in the collection is a tiny backpack modeled like Ronald McDonald's well-known red and white striped shirt and yellow jumpsuit. A tiny backpack with Hamburglar on it costs $90, and there is a Happy Meal-themed bag that costs $80. Other styles include a purple ‘Crossbuddy’ backpack with Grimace, a cardholder shaped like McDonald’s fries, and a striped wallet with Ronald & Friends.

“Loungefly intricately designs backpacks, wallets, crossbody bags, apparel and small accessories to tell wearable stories inspired by beloved brands. Fans can find value in every stitch, from bag zippers to printed linings that showcase an authentic passion for the fandom they proudly wear,” said Loungefly.

Image Credit: McDonald's