# Mattress Brand Loungers Casper is Releasing Exclusive Lounge Furnishings Through Target By Laura McQuarrie | Published 2017-05-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lounge-furnishings References: [refinery29](http://www.refinery29.com/2017/05/154963/target-casper-mattress-collaboration) & [corporate.target](https://corporate.target.com/article/2017/05/casper) Casper and [Target](https://www.trendhunter.com/trends/cuddle-collab) are now teaming up for a partnership that will help consumers get their hands on exclusive lounge furnishings from the mattress brand. This includes the ultra-thin portable Casper Layer mattress topper and the Casper Lounger, which sits directly on the floor and unfolds to support a [comfortable reclining position](https://www.trendhunter.com/trends/eclipse-collection-1). The nine-piece collection of Casper products will be arriving at Target just in time for students to start thinking about investing in affordable new furnishings for the start of a new school season. As part of its exclusive collaboration with Target, Casper will also be selling the [Casper Mattress](https://www.trendhunter.com/trends/silver-lining-house), Casper Pillow and Casper Sheets through the discount retailer. Typically, these products are only available for order online through Casper's site. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Exclusive Lounge Furnishings:** Disruptive innovation opportunity: Expanding partnerships between mattress brands and retailers to offer exclusive lounge furnishings that cater to the needs of consumers. - **Affordable School Furnishings:** Disruptive innovation opportunity: Developing affordable and convenient furnishings specifically targeted towards students preparing for the new school season. - **Online-to-offline Retail Collaboration:** Disruptive innovation opportunity: Forming collaborations between online mattress brands and discount retailers to expand their reach and offer in-store purchasing options for consumers. ### Who This Affects Most - **Furniture:** Disruptive innovation opportunity: Introducing new lounge furnishings that offer unique features and portability to enhance the overall customer experience. - **Education:** Disruptive innovation opportunity: Providing affordable and stylish school furnishings that cater to the needs of students and enhance their learning environment. - **Retail:** Disruptive innovation opportunity: Exploring partnerships between online mattress brands and offline retailers to create exclusive product lines and reach a wider customer base. ## Related on Trend Hunter - [Body-Conforming Mattress Expansions](https://www.trendhunter.com/trends/tempuradapt-collection.md) - [Exclusive Pet-Themed Collections](https://www.trendhunter.com/trends/cuddle-collab.md) - [DTC Bedroom Furniture Collections](https://www.trendhunter.com/trends/burrow1.md) - [Designer-Led Retailer Bedding Collections](https://www.trendhunter.com/trends/jeremiah-brent.md) - [Co-Branded Furniture Collections](https://www.trendhunter.com/trends/walmart-and-gap.md) - [XL Luxury Bed-In-Boxes](https://www.trendhunter.com/trends/oversized-modular-bedinabox.md) - [Collaborative Lounge Sets](https://www.trendhunter.com/trends/cozy-earth-loews-hotels-lounge-set.md) - [On-Demand Mattress Deliveries](https://www.trendhunter.com/trends/mattress-firm-and-doordash.md) - [Private Label Pet Products](https://www.trendhunter.com/trends/target-the-cuddle-collab.md)