# Punchy Geometric Shawls The Louisa Parris Scarf Collection Two is Inspired by San Francisco By Meghan Young | Published 2012-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/louisa-parris-scarf-collection-two References: [refinery29](http://www.refinery29.com/louisa-parris-scarf-collection-two) & [louisaparris](http://www.louisaparris.com/) Bright and punchy, the Louisa Parris Scarf Collection Two was inspired by the colorful Victorian homes of San Francisco. A former resident of the American city, the designer recently moved back to her native London after graduating from [Central Saint Martins](https://www.trendhunter.com/trends/woojun-jang-fw26). A stylish and nostalgic nod to the city that adopted her for a time, Parris writes, "I just love the design and architecture of San Francisco houses. The color combinations always surprised me and I wanted to see if I could make them work in my own designs." The Louisa Parris Scarf Collection Two lookbook does justice to the [vibrant geometric designs](https://www.trendhunter.com/trends/the-lilly-reserve-collection). It was appropriately shot in San Francisco by local photographer and [Instagram](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk) superstar Michael O'Neal. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 86% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Geometric Designs:** Disruptive innovation opportunity: Integrate geometric designs into various product lines, such as clothing, home decor, and accessories, to appeal to modern and trendy consumers. - **Colorful Inspirations:** Disruptive innovation opportunity: Use vibrant and unexpected color combinations in product design across industries, from fashion to interior design, to capture attention and differentiate from competitors. - **Nostalgic Aesthetics:** Disruptive innovation opportunity: Create products that combine retro or nostalgic elements with modern functionality, catering to consumers who appreciate vintage aesthetics with a contemporary twist. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Incorporate bold geometric patterns and vibrant colors into clothing lines to attract fashion-forward consumers seeking unique and eye-catching designs. - **Home Decor:** Disruptive innovation opportunity: Infuse home decor products with geometric designs and unexpected color combinations to offer homeowners and interior designers a fresh and modern approach to decorating. - **Accessories:** Disruptive innovation opportunity: Design accessories, such as scarves, bags, and jewelry, inspired by nostalgic aesthetics and featuring geometric patterns and vibrant colors to cater to fashion-conscious individuals looking for statement pieces. ## Related on Trend Hunter - [Bold Performance Fabric Collections](https://www.trendhunter.com/trends/unified-field-fabric.md) - [Island Print Capsules](https://www.trendhunter.com/trends/spice-island.md) - [In-Between Seasonal Apparel](https://www.trendhunter.com/trends/laolao-studios.md) - [Eye-Catching Textile Collections](https://www.trendhunter.com/trends/peter-saville-1.md) - [Designer-Forward Blanket Collections](https://www.trendhunter.com/trends/blanket-collections.md) - [Collegiate-Style Winter Scarfs](https://www.trendhunter.com/trends/acne-studios-6.md) - [Pink-Tinged Modern Jewelry Stores](https://www.trendhunter.com/trends/little-words-project.md) - [Lively Reinterpreted Apparel](https://www.trendhunter.com/trends/thom-browne-6.md) - [Architecture Melding Artful Rugs](https://www.trendhunter.com/trends/cresco-rug.md)