# Hip-Hop-Inspired Sportswear Shoes The Louis Vuitton x Nike Shoes Offer the Best of Both Brands By Josh Thompson-Persaud | Published 2021-07-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-x-nike References: [wwd](https://wwd.com/accessories-news/footwear/nike-louis-vuitton-air-force-1-virgil-ablog-1234858994/) Two of the biggest brand names in fashion teamed up for the [Louis Vuitton](https://www.trendhunter.com/trends/louis-vuitton-7) x Nike [Air Force 1s](https://www.trendhunter.com/trends/nike-air-force-1-lover-wilds) launch. The luxe collaboration was spearheaded by Louis Vuitton's menswear artistic director, Virgil Abloh, who has worked with Nike in the past. The Louis Vuitton x Nike collaboration outfits the iconic [Air Force 1](https://www.trendhunter.com/trends/loverboy-nike-air-force-1-low) sneaker in Louis Vuitton trappings, including LV monograms. The collaboration was inspired by the hip-hop community's historical tendency to combine street-smart sportswear and luxury fashion. The Louis Vuitton x Nike continues this rich tradition and extends it with bright colorways and intricate patterns. In addition, the Louis Vuitton x Nike sneakers have a doubled tongue, bits of decorative text, and several small textile accents. The new Air Force 1s will be released within Louis Vuitton's spring 2022 men's collection. Image Credit: Women's Wear Daily ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 91% | Activity: 79% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Luxury Streetwear:** The rise of streetwear and luxury collaborations offers opportunities for brands to tap into new markets and experiment with unconventional design elements. - **Heritage-inspired Fashion:** Heritage brands partnering with popular streetwear labels offer opportunities for experimental design fusions and innovative collaborations that capitalize on both brand's strengths. - **Sneaker Culture:** The growing popularity of sneaker culture cultivates opportunities for brands to collaborate with designers and artists to create exclusive and limited-edition sneaker releases for collectors and enthusiasts. ### Industries Being Reshaped - **Fashion:** In the fashion industry, heritage brands are partnering with streetwear labels to experiment and innovate with collaborative clothing and footwear releases. - **Sportswear:** The sportswear industry is partnering with luxury and fashion brands to introduce new design elements and materials to traditional athletic apparel. - **Footwear:** The footwear industry continues to innovate with new collaborations and design techniques that appeal to both sneaker enthusiasts and fashion-forward consumers. ## Related on Trend Hunter - [Luxe Legacy-Inspired Sneakers](https://www.trendhunter.com/trends/louis-vuitton-7.md) - [Dynamic Textural Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-1-mid-sneaker.md) - [High Fashion Workwear Boots](https://www.trendhunter.com/trends/louis-vuitton-and-timberland.md) - [Dandyism-Inspired Men's Footwear](https://www.trendhunter.com/trends/lv-buttersoft-sneaker.md) - [Dynamic Collaborative Streetwear](https://www.trendhunter.com/trends/loverboy-nike-air-force-1-low.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Minimal All-White Collaborative Shoes](https://www.trendhunter.com/trends/air-force-iii.md) - [Rapper-Collaborative Textural Sneakers](https://www.trendhunter.com/trends/concrete-boys-air-force-1.md) - [Colorful Paneling Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-iii-1.md)