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# Haute Graffiti-Like Scarves
The Louis Vuitton x Jonas Woods Textile Collection is Vibrant

By Michael Hemsworth | Published 2019-09-07 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-x-jonas-woods
References: [highsnobiety](https://www.highsnobiety.com/p/louis-vuitton-jonas-wood-textile-collection-fw19/#slide-9) & [louisvuitton](https://www.louisvuitton.com)

The Louis Vuitton x Jonas Woods textile collection has been unveiled as a new collaboration between the France-based fashion label and the Los Angeles-based artist to offer a different take on the brands [iconic styles](https://www.trendhunter.com/trends/express-handbag).

The collection includes 11 pieces in total, which are all vibrantly covered in artistic imagery that includes exotically inspired accents along with graffiti-like hand-lettering. The [Louis Vuitton monogram](https://www.trendhunter.com/trends/louis-vuitton-x-takashi-murakami) has been reworked by the artist with a fresh streetwear-inspired look that's sure to be coveted by fashion-forward individuals seeking a new take on the classic fashion style.

The Louis Vuitton x Jonas Woods textile collection will be available from the fashion brand worldwide starting on September 12 and comes as part of the brands shift towards [youthful designs](https://www.trendhunter.com/trends/superflat-animation) that are appealing to younger consumers.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 75% | Activity: 36% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Artistic Textile Collections:** The collaboration between fashion labels and artists presents opportunities for incorporating unique artistic elements into traditional clothing.
- **Streetwear-inspired Fashion:** The fusion of street style and high-end fashion opens avenues for disruptive innovations that cater to the preferences of younger consumers.
- **Youthful Design Shift:** The emphasis on youthful designs by luxury brands creates opportunities for disruptive innovations that target the younger demographic.

### Sectors Adopting This

- **Fashion:** The fashion industry can explore collaborations with artists to introduce unique and vibrant textile collections.
- **Art:** Artists can collaborate with fashion brands to create exclusive designs that incorporate their artistic style.
- **Textile Manufacturing:** Textile manufacturers can tap into the demand for streetwear-inspired fashion by producing fabrics that feature graffiti-like designs and vibrant colors.

## Related on Trend Hunter

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