# Floating Fashion Displays The Louis Vuitton Window Display is Helium-Filled By Katherinev123 | Published 2010-04-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-window-display References: [ny.racked](http://ny.racked.com/archives/2010/04/16/lighter_than_air_louis_at_macys.php) Cute, simple and to-the-point, the [Louis Vuitton](https://www.trendhunter.com/trends/louis-vuitton-lego-christmas-display) window display at the New York City [Macy's](https://www.trendhunter.com/trends/godiva-spring-easter-collection) makes good use of helium. The display includes gilded letter balloons that spell 'Louis Vuitton,' as well as bags and purses that seem to float in front of a bright fuchsia background. According to Racked NY, the whole Louis Vuitton window display at Macy's could very well represent that floating feeling you get after using your plastic to buy a new Speedy bag. (Really? Because I would feel heavy with credit card debt!) ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 65% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Floating Fashion Displays:** Using unique and unexpected materials to create visually appealing visual merchandising displays. - **Helium-based Displays:** The use of helium-filled props and products in store displays to create an eye-catching element and enhance brand image. - **Minimalistic Window Displays:** Creating elegant and understated window displays that elevate the brand image and place focus on the products. ### Who This Affects Most - **Fashion Retail:** Opportunities for fashion retailers to create more experiential and visually appealing in-store displays and shopping experiences. - **Event Planning:** Incorporating unique and eye-catching materials, such as helium, into event decor to create an unforgettable experience for guests. - **Visual Merchandising:** Innovating and experimenting with non-traditional materials and minimalist design elements to create visually arresting window displays and in-store visuals. ## Related on Trend Hunter - [Building Block Window Displays](https://www.trendhunter.com/trends/louis-vuitton-lego-christmas-display.md) - [Extravagant Luxury Pop-Ups](https://www.trendhunter.com/trends/giant-hamilton-handbag.md) - [Bag-Accented Bag Designs](https://www.trendhunter.com/trends/plastic-bag.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Luxury Exhibition Concepts](https://www.trendhunter.com/trends/the-louis.md) - [Playful Pop Installations](https://www.trendhunter.com/trends/louis-vuitton-octopus.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md)