# Fashionable NYC Boroughs Louis Vuitton Ads Shot at Queens Unisphere By Ayman | Published 2008-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-unisphere References: [stylefrizz](http://stylefrizz.com/200807/eva-herzigova-louis-vuitton-fall-winter-2008-2009-ad-campaign/) We wouldn't normally associate luxury brand [Louis Vuitton](https://www.trendhunter.com/trends/new-travel-campaign) with the borough of Queens, NYC. However, the new [Louis Vuitton Fall-Winter 2008-2009 ad Campaign](https://www.trendhunter.com/trends/back-to-the-city) uses the iconic Unisphere of Queens as its backdrop. The ads feature the stunning Eva Herzigova parading various [Louis Vuitton bags](https://www.trendhunter.com/trends/express-handbag), shoes, stockings, coats, and other fashion items around the Unisphere. The campaign was photographed by Mert Alas and Marcus Piggott in the typical Louis Vuitton rich saturation and hue style. The campaign is a fresh breath of air from the Marc by Marc Jacobs recent crazy ads that substituted the [robotic Victoria Beckham](http://www.trendhunter.com/trends/beckhams-last-jacobs-ads) with a [cross-dressing](http://www.trendhunter.com/trends/marc-jacobs-fall-winter-0809) male model in women's clothes. See more recent New York inspired campaigns: ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 56% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Borough Fashion Campaigns:** Expanding marketing efforts to different boroughs of a city sparks fresh brand interest. - **Iconic Backdrops:** Using well-known landmarks and monuments as ad campaign backgrounds adds visual interest and boosts recognition. - **Fashion Evolution:** Experimenting with different themes and styles within the fashion industry creates variety and keeps the audience engaged. ### Who This Affects Most - **Luxury Fashion:** Incorporating iconic landmarks in luxury fashion campaigns can create a visual spectacle for consumers and promote brand recognition. - **Tourism:** Partnering with fashion brands to use landmarks in their marketing campaigns promotes tourism and can attract a global audience. - **Photography:** Creating stunning visuals for fashion campaigns requires skilled photographers and creative directors. This industry benefits from new and unique locations for ad campaigns. ## Related on Trend Hunter - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Homage-Paying NYC Chocolates](https://www.trendhunter.com/trends/nyc-flagship-store.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Iconic Designer Exhibitions](https://www.trendhunter.com/trends/200-trunks-200-visionaries-the-exhibition.md)