# Designer Trunk Towers A Colossal Louis Vuitton Trunk Recently Took Over Moscow By Malika Renee Butss | Published 2013-11-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-trunk References: [luxurylaunches](http://luxurylaunches.com/fashion/louis-vuitton-trunk-moscow.php) & [luxuo](http://www.luxuo.com/events/giant-louis-vuitton-trunk-moscow.html) It seems like a chic traveling giant has forgotten their [Louis Vuitton](https://www.trendhunter.com/trends/the-louis) trunk in the middle of Moscow's Red Square. Titled the Red Square Trunk, this designer building has been assembled ahead of an opening for an exhibition put on by the notorious French brand. With such great impeccable detail, this gigantic Louis Vuitton trunk is said to be a replica of the [monogrammed luggage](https://www.trendhunter.com/trends/malle-lit) once owned by Russian Prince Vladimir Orlov. Though this designer building is quite the beauty to stare at, it also serves an actual purpose. Starting December 2nd up until the 19th of January, a special Louis Vuitton exhibition entitled 'L'Ame du Voyage' will be held there dedicated to legendary explorers. This beautiful building is sure to light up and dazzle on the inside to compete with its attractive outer appearance. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Key Themes Behind This Trend - **Replica Designer Buildings:** The creation of replica designer buildings offers opportunities for immersive brand experiences and innovative marketing campaigns. - **Luxury Brand Experiences:** Creating immersive luxury brand experiences through temporary installations allows for unique customer interactions and increased brand loyalty. - **Experiential Exhibitions:** Experiential exhibitions that combine art, design, and brand storytelling provide opportunities for companies to engage with their audience on a deeper level. ### Where This Applies - **Luxury Retail:** The luxury retail industry can leverage replica designer buildings to create exclusive and captivating shopping experiences. - **Event Management:** Event management companies can capitalize on the demand for unique and immersive brand experiences by offering services for temporary installations and exhibitions. - **Art and Design:** The art and design industry can collaborate with luxury brands to create visually stunning and conceptually rich experiential exhibitions. ## Related on Trend Hunter - [Luxury Exhibition Concepts](https://www.trendhunter.com/trends/the-louis.md) - [Immersive Luxury Exhibits](https://www.trendhunter.com/trends/visionary-journeys.md) - [Iconic Designer Exhibitions](https://www.trendhunter.com/trends/200-trunks-200-visionaries-the-exhibition.md) - [Travel Trunk-Inspired Shelves](https://www.trendhunter.com/trends/louis-vuitton-cabinet-of-curiosities-by-marc-newson.md) - [Luxurious Motorsport-Inspired Trunks](https://www.trendhunter.com/trends/trophy-trunk.md) - [Luxurious Lipstick Gift Sets](https://www.trendhunter.com/trends/lipstick-trunk.md) - [Building Block Window Displays](https://www.trendhunter.com/trends/louis-vuitton-lego-christmas-display.md) - [Luxury Race Trunks](https://www.trendhunter.com/trends/louis-vuitton-trophy-trunk.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md)