# Designer Fashion Anime Louis Vuitton and Takashi Murakami Create ‘Superflat First Love’ By Rachel | Published 2009-06-11 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-takashi-murakami-superflat-first-love References: [hypebeast](http://hypebeast.com/2009/06/takashi-murakami-for-louis-vuitton-superflat-first-love-full-version/) To celebrate six years of collaborations, [Louis Vuitton and Takashi Murakami](https://www.trendhunter.com/trends/louis-vuitton-x-takashi-murakami) created “Superflat First Love.” “Superflat First Love” is a cartoon short created by Takashi Murakami, with many hints of Louis Vuitton scattered throughout. From the animal design to store placement, there is a good marriage of animation and advertisement. Done in only a way this duo could, the video is a must see for [anime fashion fans](https://www.trendhunter.com/trends/jimmy-choo-x-sailor-moon). **Implications** - Japanese anime has had a significant international influence, especially those characters and series that crossed over into mainstream North American consumer culture, like Sailor Moon and [Hello Kitty](https://www.trendhunter.com/trends/forever-21-and-sanrio). As a result, fashion, accessory designers, artists and other entertainers are inspired by these iconic characters. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 66% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Anime Fashion:** There is a growing trend of incorporating anime-inspired fashion in designer collaborations and advertisements, creating opportunities for fashion brands to tap into the fanbase. - **Cartoon Collaborations:** Collaborating with cartoon artists and animators to create branded content is a trend that offers disruptive innovation opportunities for brands to reach new audiences and engage with fans. - **Superflat Aesthetic:** The Superflat art movement, with its flat and colorful visual style, is becoming popular in fashion and design, presenting opportunities for companies to create products that embrace this aesthetic. ### Who This Affects Most - **Fashion:** The fashion industry can leverage the growing interest in anime and cartoons to create unique and engaging collections that resonate with fans, opening up new market segments. - **Entertainment:** The entertainment industry can explore collaborations between popular anime artists and brands to create animated content that appeals to both fans and wider audiences, expanding their reach and revenue streams. - **Advertising:** The advertising industry can embrace the Superflat aesthetic in their campaigns, creating visually captivating and vibrant content that stands out and captures the attention of consumers. ## Related on Trend Hunter - [Artist-Collaborative Luxury Collections](https://www.trendhunter.com/trends/louis-vuitton-and-murakami.md) - [Whimsical Artist-Designed Handbags](https://www.trendhunter.com/trends/artycapucines-vii.md) - [High-Fashion Anime Collections](https://www.trendhunter.com/trends/fendi-x-frgmt-x-pokmon-collection.md) - [Playful Pop Installations](https://www.trendhunter.com/trends/louis-vuitton-octopus.md) - [Opulent Anime Accessories](https://www.trendhunter.com/trends/fendi-4.md) - [Artistic Ready-to-Wear Fashions](https://www.trendhunter.com/trends/louis-vuitton-x-yayoi-kusama-collaboration.md) - [Nostalgic Luxury Handbag Collections](https://www.trendhunter.com/trends/louis-vuitton-x-takashi-murakami.md) - [Playful Expansive Collaborations](https://www.trendhunter.com/trends/collab-with-takashi-murakami.md) - [Artist-Focused Luxury Exhibits](https://www.trendhunter.com/trends/yayoi-kusama-1.md)