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# Glam Beach Bum Lookbooks
Jessica Hart Stars in the Louis Vuitton Summer 2014 Collection Campaign

By Farida Helmy | Published 2014-04-10 | Updated 2014-04-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-summer-2014
References: [fashiongonerogue](http://www.fashiongonerogue.com/jessica-hart-louis-vuitton-summer-2014-catalogue/) & [louisvuitton.eu](http://www.louisvuitton.eu/front/)

Looking relaxed and stunningly statuesque, Jessica Hart stars in the the latest Louis Vuitton Summer 2014 Collection.

The chic and slightly retro looking campaign has the Australian model posing in the latest pieces from the collection that perfectly match every imaginable outfit for the summer season.

Posing in the most colorful pieces from the Louis Vuitton Summer 2014 Collection, the sultry blonde looks like an elegant sun seeker enjoying the last days of summer. Soaking up the sun in day dresses and swimsuits, the campaign is jovial and bright and has Hart adorned in the must-have accessories of the summer season, which include vintage totes, vibrant wedged sandals, thin belts and oversized sunglasses.

Just looking at the lookbook will get you ready for summer, just make sure you have the wardrobe for it.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 95% | Activity: 99% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Retro Chic Lookbooks:** Opportunity for fashion brands to showcase vintage inspired collections for a timeless summer style.
- **Colorful Summer Collections:** Businesses can create a vibrant and cheerful image with bright colors and playful designs for summer fashion.
- **Seasonal Accessory Trends:** Innovation opportunities exist for businesses to create unique and bold sunglasses, hats, and bags that complement summer outfits.

### Who This Affects Most

- **Fashion Industry:** The fashion industry can exploit the seasonal need for summer outfits and accessories by presenting trendy collections and styles.
- **Retail Industry:** Retailers can increase sales by offering summer-themed collections with eye-catching displays and in-store marketing.
- **Tourism Industry:** The tourism industry can partner with fashion brands to offer summer inspired travel packages and accessories to enhance vacation experiences.

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