# Boldly Adventurous Neon Scarves The Louis Vuitton Square Scarf Has a Hidden Neon-Printed Message By | Published 2013-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-square-scarf References: [luxurylaunches](http://luxurylaunches.com/fashion/louis-vuitton-neon-giant-square-scarf.php) & [ilvoelv](http://www.ilvoelv.com/2013/06/louis-vuitton-x-eine-neon-giant-square.html) The new [Louis Vuitton](https://www.trendhunter.com/trends/high-jewelry-collection1) square scarf, titled the 'Neon Giant Square' scarf, embodies a bold statement encouraging both adventurous and spontaneous behavior. As suggested by its name, this scarf is shaped like a giant, [100% silk square](https://www.trendhunter.com/trends/art-play-silk), its black body contrasting its neon design. Neon letters are scattered all over the scarf's surface, which, looking closely, are revealed to spell out the words: "Great Adventures." The contrast of a black background with these vibrant pink, green, blue and orange letters makes this scarf visually astounding and eye-catching, while its sentimental and encouraging message can't help but lift the wearer's spirits. With this scarf, it's impossible not to feel that a new adventure waits just around the corner, or that, with some bravery and some spontaneity, a the wearer can create their own daring adventure. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 43% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Neon Boldness:** Fashion brands can incorporate vibrant neon colors and patterns into their designs to create visually astounding and attention-grabbing pieces. - **Inspiring Messages:** Developing products that include motivational and encouraging messages can create a positive emotional experience for the consumer. - **Adventure-driven Marketing:** Marketing campaigns that promote and celebrate adventure and risk-taking can motivate consumers to step out of their comfort zones and try something new. ### Sectors Adopting This - **Fashion:** The fashion industry could create more bold, neon-colored pieces, or include hidden encouraging messages in their designs. - **Home Decor:** Home decor companies can create neon-themed home decor products to add a bold and adventurous vibe to living spaces. - **Travel and Tourism:** Travel and tourism industries can utilize the concept of adventure and exhilaration in their marketing campaigns to attract a wider audience looking for new and daring experiences. ## Related on Trend Hunter - [Adventure-Inspired Jewelry Collections](https://www.trendhunter.com/trends/high-jewelry-collection1.md) - [Collegiate-Style Winter Scarfs](https://www.trendhunter.com/trends/acne-studios-6.md) - [Unique Leather Accessory Designs](https://www.trendhunter.com/trends/monogram-sports-collection.md) - [Elegantly Minimalist Luxe Jewelry](https://www.trendhunter.com/trends/le-damier-fine-jewelry.md) - [Whimsical Artist-Designed Handbags](https://www.trendhunter.com/trends/artycapucines-vii.md) - [Sunlight-Inspired Unisex Fragrances](https://www.trendhunter.com/trends/louis-vuitton-lvers.md) - [Bouquet-Themed Luxury Bags](https://www.trendhunter.com/trends/flower-bouquet-bag.md) - [Artist-Designed Playable Sensory Scarves](https://www.trendhunter.com/trends/art-play-silk.md) - [Remixed Monogrammed Collections](https://www.trendhunter.com/trends/lv-remix.md)