# Simplistic 70s Campaigns The Latest Louis Vuitton Spring/Summer Advertisements Are Vintage By Jordy E | Published 2014-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-springsummer References: [pinterest](https://www.pinterest.com/juancruzbravo9/spring-summer-2015/) & [louisvuitton](http://www.louisvuitton.com) The current [Louis Vuitton](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) Spring/Summer 2015 advertisements provide a retro, 1970s look at model Freja Beha. In the campaign put together by photographer Annie Leibovitz, Beha came across as if straight from a previous decade, seen not only in the apparel but also in her use of a faded lighting scheme. Showcased in this Leibovitz production are burgundy knee-high boots, a dainty [lace dress](https://www.trendhunter.com/trends/velvet-heat) and a jean-lined purse. The pieces play up on retro styles in a simplistic manner as the ensemble does away with excessive accessories or aggressive cosmetics. With loose, flowing tresses and pale cheeks, Beha appears quite [simplistic and subdued](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). The image proves that little is needed to get at the heart of Louis Vuitton's current collection., ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 76% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retro Fashion:** Opportunity for brands to revive vintage styles and create 70s-inspired collections with a simplistic aesthetic. - **Minimalist Advertising:** Brands can explore using faded lighting and simplistic visuals in their campaigns to create a nostalgic and subdued feel. - **Nostalgia Marketing:** Brands can tap into consumers' desire for retro fashion and 70s aesthetics by evoking nostalgic feelings in their advertising. ### Who This Affects Most - **Fashion:** Fashion brands can leverage the retro fashion trend to create 70s-inspired collections and appeal to nostalgic consumers. - **Advertising:** Advertising agencies can adopt the minimalist advertising approach to create campaigns that evoke a sense of nostalgia and simplicity. - **Luxury Goods:** Luxury brands like Louis Vuitton can use nostalgia marketing to create campaigns that resonate with consumers seeking a vintage aesthetic. ## Related on Trend Hunter - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Remixed Monogrammed Collections](https://www.trendhunter.com/trends/lv-remix.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)