# Dove-Loving Luxury Ads Lara Stone in the Louis Vuitton Spring/Summer 2010 Ad Campaign By Marissa Liu | Published 2009-12-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-spring-summer-2010 References: [ilvoelv](http://www.ilvoelv.com/2009/12/louis-vuitton-springsummer-2010-ad.html) & [louisvuitton](http://www.louisvuitton.com/en/flash/index.jsp?direct1=home_entry_gb0) For the [Louis Vuitton](https://www.trendhunter.com/trends/modernday-travel) Spring/Summer 2010 ad campaign the venerable Parisian fashion house is back to using a model. For the past two seasons Madonna has graced the LV ads, but fashion darling Lara Stone will help the company kick off 2010. Steven Meisel captured Stone reclining in a grassy area complete with doves. Marie-Amélie Sauvé took on styling duties and though Stone looks relaxed and lovely even this all-star fashion team cannot make me like those hideous tasseled shoes. The Spring/Summer 2010 campaign will officially launch in February 2010. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 70% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Dove-inspired Fashion:** Fashion houses are embracing natural elements in their ad campaigns by including live doves in their shoots, creating opportunities for eco-friendly and animal-friendly luxury brands. - **Model Swapping:** Replacing celebrity endorsers with models creates fresh and versatile campaigns that allow luxury brands the opportunity to connect with a wider range of audiences. - **Anti-fashion Shoes:** Shoes that defy traditional fashion standards, such as the unpopular tasseled shoes featured in the Louis Vuitton campaign, may create disruption in the luxury fashion industry by appealing to a niche market that seeks outside-the-box designs. ### Who This Affects Most - **Luxury Fashion:** The use of models instead of celebrities and the incorporation of natural elements in luxury fashion ad campaigns presents innovation opportunities for companies to stand out in a highly competitive industry. - **Animal-friendly Fashion:** Fashion brands that prioritize animal welfare can capitalize on the growing trend of incorporating live animals in campaigns, creating a unique selling point for consumers who support ethical fashion. - **Unconventional Footwear:** The introduction of unconventional shoe designs in luxury fashion collections can attract consumers who seek unique and bold fashion statements, opening up opportunities for innovation in footwear design. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Statement-Making High-Jewelry Designs](https://www.trendhunter.com/trends/virtuosity-high-jewelry.md)