# Sugary Parlor Shoots The Louis Vuitton Spring 2012 Campaign is Full of Pastel Shades By Marriska Fernandes | Published 2011-12-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-spring-2012-campaign References: [fashiongonerogue](http://fashiongonerogue.com/daria-strokous-kati-nescher-louis-vuitton-spring-2012-campaign-steven-meisel/) & [louisvuitton](http://www.louisvuitton.com/front/#/dispatch) The [Louis Vuitton](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026) Spring 2012 Campaign is sophisticated and sweet. Leading models Daria Strokous and Kati Nescher are nestled in an ice-cream parlor and they pose as if they were catching up on some juicy gossip. The parlor is decorated in all white and pink, and the models sport [pastel yellow and white shaded dresses](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025), making them almost translucent. The cute setting is a break from the usual glamor seen in many campaigns. The models are dressed in headbands and pinned-up hair that allows the clothes to be displayed in a unique way. Captured by Steven Meisel, the Louis Vuitton Spring 2012 Campaign offers fresh styles for the upcoming year that will make any fashionista stand out from the crowd. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 37% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Pastel Fashion:** The use of pastel colors in fashion campaigns and designs can offer a unique and refreshing approach to traditional glamor. - **Ice-cream Parlor Settings:** Using cute and whimsical settings like ice-cream parlors can create a sense of nostalgia and playfulness in advertising campaigns. - **Headband Accessories:** Headbands can be used as a bold accessory to showcase the clothing and create a cohesive look in fashion campaigns. ### Sectors Adopting This - **Fashion:** The fashion industry can incorporate the use of pastel colors and playful settings to attract a wider and more diverse audience. - **Advertising:** The advertising industry can use playful and whimsical settings to catch the consumer's attention and create a lasting impression. - **Accessories:** Headbands can be marketed as a versatile accessory to elevate any outfit and create a unique look. ## Related on Trend Hunter - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Fashion House Easter Chocolates](https://www.trendhunter.com/trends/louis-vuitton-easter-collection.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)