# Oriental-Themed Ads The Louis Vuitton Spring 2011 Campaign Travels to the Far East By Summer Luu | Published 2011-01-14 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-spring-2011 References: [fashiongonerogue](http://fashiongonerogue.com/louis-vuitton-spring-2011-campaign-freja-beha-erichsen-kristen-mcmenamy-raquel-zimmermann-steven-meisel/) & [louisvuitton](http://www.louisvuitton.com) The [Louis Vuitton](https://www.trendhunter.com/trends/modernday-travel) Spring 2011 campaign draws inspiration from the Orient producing an extravagant editorial of glimmer and shine. For an [haute couture fashion house](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), only the cream of the crop models were chosen to be the face of the ads. Freja Beha Erichsen, Kristen McMenamy and Raquel Zimmermann don Asian-inspired pieces filling out traditional wear with sensual silhouettes. The [Louis Vuitton spring 2011 campaign](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026) is a modern glimpse of the exotic Far East land. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 87% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Asian-inspired Fashion:** Opportunity for fashion brands to incorporate Asian-inspired elements into their designs for a unique and exotic appeal. - **Luxury Travel:** Opportunity to create luxury travel experiences to the Far East that appeal to affluent consumers looking for unique and immersive cultural experiences. - **Multicultural Marketing:** Opportunity for brands to diversify their marketing by representing and celebrating different cultures, like the Orient, in their campaigns. ### Where This Applies - **Fashion:** Fashion brands can explore Asian-inspired designs and incorporate traditional wear to create distinctive collections. - **Travel and Tourism:** Luxury travel companies can cater to affluent travelers by offering high-end experiences to the Far East, showcasing the richness of its culture. - **Marketing and Advertising:** Marketing agencies can help brands develop multicultural campaigns that celebrate and promote different cultures, like the Orient. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md)