# Gaming Fashion Films The Louis Vuitton 'Spot the Difference' Video Playfully Entices By Alexandra Serrano | Published 2012-08-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-spot-the-difference-film References: [freshnessmag](http://www.freshnessmag.com/2012/08/23/louis-vuitton-yayoi-kusama-x-selfridges-spot-the-difference-video/) & [selfridges](http://www.selfridges.com) The Louis Vuitton 'Spot the Difference' film pairs the design house's now iconic collaboration with Yayoi Kusama with a playful film game. Paired with British department store [Selfridges](https://www.trendhunter.com/trends/beneland), the campaign video was made to celebrate the launch of the [pop-up Louis Vuitton Kusama Concept Store](https://www.trendhunter.com/trends/louis-vuittons-soho-popup) store in their London location. The video is a fresh approach to promotion as it truly captures the playfulness of the dotted collaboration with a [gaming concept](https://www.trendhunter.com/trends/dkny-x-fashionverse). With an ominous voice reading a poem by Yayoi Kusama herself entitled 'Love Forever,' the two spot-the-difference videos have a very quirky feel. The films showcase the polka-dotted garments and luggage creations sported by fashion blogger Bip Ling. With a rotating view of the scene, Louis Vuitton challenges the viewer to spot five differences in the two films. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 16% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Gaming Fashion Films:** Integrating gaming elements into fashion films can create a more interactive and engaging promotional experience for customers. - **Collaborative Marketing Campaigns:** Partnering with other brands or retailers can generate buzz and excitement around a product or concept, as seen in the Louis Vuitton and Selfridges collaboration. - **Interactive Advertising:** Using interactive elements in advertising, such as spot-the-difference games, can effectively capture and maintain consumer attention. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can explore incorporating gamification techniques into their promotional videos to enhance customer engagement. - **Luxury Goods:** Luxury brands can leverage collaboration with other high-end retailers to create exclusive and unique marketing campaigns that appeal to their target audience. - **Advertising and Marketing:** Advertising agencies can develop interactive and captivating campaigns by integrating gaming elements, increasing brand visibility and customer interaction. ## Related on Trend Hunter - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Artist-Focused Luxury Exhibits](https://www.trendhunter.com/trends/yayoi-kusama-1.md) - [Artistic Ready-to-Wear Fashions](https://www.trendhunter.com/trends/louis-vuitton-x-yayoi-kusama-collaboration.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md)