# Violet Vintage Fashion The Louis Vuitton Pre-Fall 2011 Campaign Loves Cool Colors By Amelia Roblin | Published 2011-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-pre-fall-20111 References: [fashionologie](http://www.fashionologie.com/Photos-Louis-Vuitton-Pre-Fall-2011-Collection-13216895) & [vogue](http://www.vogue.com/collections/pre-fall-2011/louis-vuitton/review/) Retro 1920s looks have been revived in the [Louis Vuitton](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) Pre-Fall 2011 campaign. Featuring a dignified duo, the [luxury fashion photographs](https://www.trendhunter.com/trends/alessandro-micheles) frame timeless favorite ideas in reworked contemporary forms. Inspired in Venice by the 'Louise Bourgeois: The Fabric Works' exhibition, the fashion house's design director Julie de Libran returned home to create the dramatic display of haute-heavy looks that will ring in next autumn's chilling climate. The Louis Vuitton Pre-Fall 2011 campaign flaunts the best of the past, present and future in these elegant eggplant ensembles. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 85% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Vintage Fashion Revival:** Opportunities for fashion houses to create modern twists on classic styles and capitalize on nostalgia. - **Contemporary Retro:** Fashion inspired by past eras paired with modern design and technology. - **Colorful Haute:** Bold colors and luxurious fabrics creating eye-catching fashion statements. ### Where This Applies - **Luxury Fashion:** Innovative ways for luxury fashion brands to incorporate classic styles and designs into their collections. - **Textile and Fabric Manufacturing:** Opportunities to produce high-quality, luxurious textiles for apparel and fashion accessories. - **Photography and Advertising:** Creative campaigns and advertisements that showcase vintage fashion trends in a modern, fresh light. ## Related on Trend Hunter - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Luggage-Honoring Fashion Collections](https://www.trendhunter.com/trends/louis-vuitton-flight-mode-collection.md)