# Quilted Heart-Shaped Bags Louis Vuitton's New Wave Bag Arrives in a Heart-Shaped Silhouette By Ell Smith | Published 2018-12-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-new-wave References: [hypebae](https://hypebae.com/2018/12/louis-vuitton-new-wave-heart-bag-pink-black-scarlet-love-lock) & [uk.louisvuitton](https://uk.louisvuitton.com/eng-gb/homepage) Louis Vuitton's New Wave Bag is known for its chic and timeless look, and those looking for a slightly more youthful iteration of this iconic purse should look no further than the recently released heart-shaped silhouette. The collection features multiple examples of these bags, arriving in [black and pink colorways](https://www.trendhunter.com/trends/longchamps-le-pliage-xtra) for more subtle or bolder looks. What's most noticeable about this item is that it features adorable pins which complement the [large logo emblem](https://www.trendhunter.com/trends/monogramheavy-bags) that's found in gold in the center of the bag. The [nostalgic bags](https://www.trendhunter.com/trends/louis-vuitton-x-takashi-murakami) offer a seamless blend of high-fashion with simple design, presenting the user with an everyday bag that's as practical as it is unique. This bag arrives along with Louis Vuitton's Winter 2019 line. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 72% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Heart-shaped Bags:** Disruptive innovation opportunity: Create customizable heart-shaped bags to cater to individual preferences and personalization trends. - **Youthful Silhouettes:** Disruptive innovation opportunity: Design trendy bags with youthful silhouettes to appeal to a younger consumer demographic. - **Nostalgic Fashion:** Disruptive innovation opportunity: Incorporate nostalgic elements into fashion designs to evoke sentimental attachment and create a unique selling proposition. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Introduce online customization tools to enable customers to design and customize their own fashion accessories. - **Luxury Goods:** Disruptive innovation opportunity: Collaborate with streetwear brands to create limited-edition luxury goods that cater to the growing demand for high-end streetwear. - **Accessories Design:** Disruptive innovation opportunity: Explore unconventional shapes and designs for accessories to capture attention and differentiate from traditional designs. ## Related on Trend Hunter - [Bouquet-Themed Luxury Bags](https://www.trendhunter.com/trends/flower-bouquet-bag.md) - [Lobster-Shaped Luxury Bags](https://www.trendhunter.com/trends/lobster-bag.md) - [Elevated Heritage-Inspired Metropolitan Bags](https://www.trendhunter.com/trends/express-handbag.md) - [Chocolate-Crafted Intricate Luxe Bags](https://www.trendhunter.com/trends/egg-bag.md) - [Bag-Replicating Porcelain Vases](https://www.trendhunter.com/trends/no-bb.md) - [Remixed Monogrammed Collections](https://www.trendhunter.com/trends/lv-remix.md) - [Luxe Lunchtime-Inspired Accessories](https://www.trendhunter.com/trends/louis-vuitton-sandwich-bag.md) - [Romantic Cherry-Print Accessories](https://www.trendhunter.com/trends/coach-valentines-day.md) - [Whimsical Artist-Designed Handbags](https://www.trendhunter.com/trends/artycapucines-vii.md)