# Digital Couturier Magazines Louis Vuitton 'New, Now' Site Offers Fashionable Content By Katherinev123 | Published 2012-01-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-new-now References: [popsop](http://popsop.com/52735) & [louisvuitton.eu](http://www.louisvuitton.eu/front/#/eng_E1/New-Now) The [Louis Vuitton](https://www.trendhunter.com/trends/superflat-animation) 'New, Now' website is an example of one of the many new ways [traditional fashion houses](https://www.trendhunter.com/trends/louis-vuittons-soho-popup) are trying to engage their customers. Today's luxury designers must focus on more than just great couture; more and more labels are catering to the consumer desire for content as well as great fashion by creating content-based digital platforms and microsites. The Louis Vuitton 'New, Now' site is an online magazine that provides users with interesting content, including designer-themed videos, the first of which is called 'Walking in Fabrizio Viti's Shoes.' The whimsical video centers around style director Fabrizio Viti's [shoe collection](https://www.trendhunter.com/trends/belle-vivier-shoe), says Popsop, and features animated Barbie dolls in addition to pairs of Louis Vuitton's shoes -- both doll-sized and life-sized -- dancing around. Make sure you visit the Louis Vuitton 'New, Now' for more videos and unique fashion content. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 10% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Content-based Fashion Platforms:** Traditional fashion houses are creating content-based digital platforms and microsites to engage customers. - **Fashionable Video Content:** Fashion brands are using videos, like the animated Barbie dolls in Louis Vuitton's 'New, Now' site, to provide unique and interesting content. - **Consumer Desire for Fashion Content:** Luxury designers must cater to the consumer desire for fashion content in addition to great couture. ### Where This Applies - **Fashion:** The fashion industry can take advantage of content-based digital platforms, such as the Louis Vuitton 'New, Now' site, to engage customers and provide unique experiences. - **Digital Media:** The digital media industry can benefit from the demand for content-based fashion platforms by creating innovative multimedia experiences and partnering with fashion brands. - **Luxury Goods:** The luxury goods industry can embrace the trend of creating content-based digital platforms to enhance brand storytelling and provide a more immersive customer experience. ## Related on Trend Hunter - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Luxury Designer Travel Guides](https://www.trendhunter.com/trends/city-guide-resorts.md) - [Remixed Monogrammed Collections](https://www.trendhunter.com/trends/lv-remix.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Terrace Brand Endeavors](https://www.trendhunter.com/trends/beachfront-pop-up.md)