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# Louis Vuitton Motorcycle

By Rebecca Tascona | Published 2006-03-23 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-motorcycle
References: [luxist](http://www.luxist.com/2006/03/22/the-louis-vuitton-motorcycle/)

For $130,000, you can class it up with a Louis Vuitton Motorcycle. This Harley was created for Mary J. Blige and can be seen at Terra, a new store in Beverly Hills. Terra is a high class store for celebs which features high end fashion and paparazzi protection (blinds, secured entry, etc.).

**Implications** - When a brand becomes as iconic as Louis Vuitton, they take on a new meaning as a symbol of a certain lifestyle instead of a simple manufacturer of a product. This is evident with the Louis Vuitton motorcycle, which shows that the brand is not just a couture design house, but a lifestyle brand representing luxury and opulence.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 96% | Activity: 91% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Luxury Lifestyle Branding:** The Louis Vuitton motorcycle exemplifies how iconic brands extend their influence beyond products and establish themselves as a symbol of a certain high-end lifestyle.
- **Celebrity Retail Experiences:** The launch of Terra, a high-class store in Beverly Hills with paparazzi protection, demonstrates the growing demand for exclusive shopping experiences catering to celebrities.
- **Iconic Product Collaborations:** The collaboration between Louis Vuitton and Harley-Davidson for the creation of a luxury motorcycle indicates the trend of iconic brands partnering in unexpected ways to create unique products.

### Who This Affects Most

- **Luxury Fashion:** The Louis Vuitton motorcycle showcases the potential for innovation and market expansion within the luxury fashion industry.
- **Retail and Store Design:** The launch of Terra highlights the opportunities for creating exclusive retail experiences that cater to the needs of high-profile clientele.
- **Automotive and Lifestyle Products:** The collaboration between Louis Vuitton and Harley-Davidson presents possibilities for disruption and innovation within the automotive and lifestyle products sectors.

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