# Luxe Monochromatic Soft Luggage The Louis Vuitton Luggage Collection is Overseen by Marc Newton By Kalin Ned | Published 2019-03-29 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-luggage-collection References: [highsnobiety](https://www.highsnobiety.com/p/louis-vuitton-horizon-soft-luggage/) & [louisvuitton](https://www.louisvuitton.com) The latest [Louis Vuitton](https://www.trendhunter.com/trends/modernday-travel) luggage collection is "designed with the modern traveler in mind." The capsule makes use of new technology surrounding the manufacturing of [soft-shell travel cases](https://www.trendhunter.com/trends/hybrid-luggage-collection), as well as a more minimalist use of the famous LV monogram print. The Louis Vuitton luggage collection's [luxurious demeanor](https://www.trendhunter.com/trends/rimowa-groove-collection) is communicated through vibrant colors and a subtle tonal pattern. The high fashion label calls attention to its offerings through a campaign that stars Karlie Kloss -- a model and entrepreneur, and Kris Wu who is a Chinese-Canadian multi-talent. The outer shell of the Louis Vuitton luggage is formed via a special thermo-formed 3D technique. In addition, the designs boast a "seamless knitting technology" that adds even more minimalism to the aesthetic of the ultra-luxe offering. The 'Horizon' collection became available to consumers on March 29th. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 81% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Soft-shell Luggage Manufacturing:** Opportunity for companies to leverage new technology for advanced manufacturing of stylish and durable soft-shell luggage. - **Minimalist Luxury Travel Gear:** Opportunity for companies to explore simpler design elements for high-end luggage markets to offer a sleek and modern aesthetic. - **Celebrity Endorsement for Luggage Brands:** Opportunity for luggage brands to collaborate with celebrity influencers to increase brand visibility and drive sales. ### Who This Affects Most - **Luxury Fashion:** Opportunity for luxury fashion brands to explore and innovate in the luggage market to complement their existing product lines. - **Travel Gear:** Opportunity for travel gear companies to invest in new manufacturing technologies for softer luggage products that combine style and function. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to help brands develop creative campaigns that resonate with consumers around the luxurious and minimalist trends in travel gear. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Ultra-Sleek Luggage Collections](https://www.trendhunter.com/trends/samsonite-x-boss.md) - [Remixed Monogrammed Collections](https://www.trendhunter.com/trends/lv-remix.md) - [Opulent Brass Travel Trunks](https://www.trendhunter.com/trends/louis-vuitton-courrier-lozine-110-lv-brass.md) - [Hard-Shell Luggage Campaigns](https://www.trendhunter.com/trends/uncompromisingly-light-campaign.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Unique Leather Accessory Designs](https://www.trendhunter.com/trends/monogram-sports-collection.md) - [Fashion-Forward Luggage Collaborations](https://www.trendhunter.com/trends/monos-and-simonmiller.md)