# Pink-Walled Fashion Ads The Louis Vuitton Lea Seydoux Campaign is Shot in Colorful Mexico By Meghan Young | Published 2016-04-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-lea-seydoux References: [fashiongonerogue](http://www.fashiongonerogue.com/lea-seydoux-louis-vuitton-2016-handbags/) & [louisvuitton](http://www.louisvuitton.com) First Lacoste headed to the home of Luis Barragan, a prolific Mexican architect and engineer, and now the [Louis Vuitton](https://www.trendhunter.com/trends/new-travel-campaign) Lea Seydoux ad campaign visits another one of his stunning properties. Shot on location at the uxury ranch called, Cuadra San Cristóbal, photographer Patrick Demarchelier took full advantage of all the pink walls and dynamic landscape to create scenes that are subtly surreal and entirely engaging. The Louis Vuitton Lea Seydoux ad campaign is the first for the French actress. She was styled by Marie-Amélie Sauvé, who pulled such handbags as the City Steamer and [Capucines](https://www.trendhunter.com/trends/artycapucines-vii) for the photoshoot. The outfits are darker than one would expect, but that allows them to stand out all the more. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 95% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Architectural-inspired Fashion Campaigns:** Opportunity for fashion brands to collaborate with architectural landmarks for unique ad campaigns that merge fashion and design. - **Subtle Surrealism in Advertising:** Potential for brands to incorporate subtly surreal elements in their ad campaigns to capture attention and create engaging visual experiences. - **Contrasting Color Palette in Fashion Photoshoots:** Chance for fashion brands to experiment with darker outfits against vibrant backdrops to create visually striking contrasts in their campaigns. ### Who This Affects Most - **Fashion:** Fashion brands can explore partnerships with architectural landmarks and incorporate surreal elements to create disruptive and visually captivating ad campaigns. - **Advertising:** Advertisers can leverage subtle surrealism and contrasting color palettes to create visually engaging and memorable campaigns that stand out. - **Design:** Designers can collaborate with fashion brands to showcase their architectural landmarks and contribute to innovative fashion ad campaigns. ## Related on Trend Hunter - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Terrace Brand Endeavors](https://www.trendhunter.com/trends/beachfront-pop-up.md) - [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md) - [Architectural Luxury Handbags](https://www.trendhunter.com/trends/louis-vuitton-x-frank-gehry.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Oversized Yellow Toy Racetracks](https://www.trendhunter.com/trends/yellow-toy-racetrack.md)