# Louis Vuitton-Inspired Cardboard Branded Packaging Makes Bubble Wrap Passe By Elsa Blaine | Published 2009-01-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-inspired-packaging-bubble-wrap-could-be-a-thing-of-the-past References: [trendsnow.net](http://www.trendsnow.net/trends_now_/2009/01/paper-wrap.html) & [yankodesign](http://www.yankodesign.com/2009/01/21/paper-wrap-better-than-bubble-wrap-says-mother-nature/) This packaging innovation could make bubble wrap a thing of the past. The punched cardboard, which replicates the star-shaped pattern made famous by [Louis Vuitton](http://www.louisvuitton.com/web/flash/index.jspjsessionid=PUBYJMV3G2SMSCRBXUDVAFYKEG4RAUPU?buy=1&langue=en_US&direct1=home_entry_us), provides similar protection by creating a buffer around the item you want to keep safe from banging about. The cool thing is that the “Paper Wrap” can be made from [recycled cardboard](https://www.trendhunter.com/trends/paperseal-pressed) and is in turn [recyclable itself](https://www.trendhunter.com/trends/sappi-paper-packaging), unlike plastic bubble wrap. I know it’s not nearly as fun as popping the plastic spheres, but looking at [earth-friendly packaging alternatives](https://www.trendhunter.com/trends/elopak-paperboard) like this one designed by Wonjae Lee, Sunkyu Kim and Sangjun Hahn is always a good thing. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 36% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** This Louis Vuitton-inspired cardboard packaging offers a sustainable alternative to plastic bubble wrap and provides opportunities for eco-friendly packaging innovations. - **Branded Protective Packaging:** The use of punched cardboard with a Louis Vuitton-inspired pattern provides a unique form of branded protection for products, opening up opportunities for similar branding innovations. - **Recyclable Packaging:** The Paper Wrap made from recycled cardboard is itself recyclable, highlighting the trend of environmentally friendly packaging solutions. ### Industries Being Reshaped - **E-commerce:** E-commerce companies can utilize the branded protective packaging trend to enhance their product presentation and create a memorable customer experience. - **Retail:** Retailers can adopt the sustainable packaging trend to appeal to eco-conscious consumers and differentiate themselves in the market. - **Packaging Manufacturing:** The rise of recyclable packaging provides a disruptive innovation opportunity for packaging manufacturers to develop eco-friendly materials and technologies. ## Related on Trend Hunter - [Recyclable eCommerce Packaging](https://www.trendhunter.com/trends/amazon-packaging.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Paper-Made Shrink Wrap Packaging](https://www.trendhunter.com/trends/traywrap.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Bubble Wrap Branding Initatives](https://www.trendhunter.com/trends/sealed-air.md) - [Recycled Thermal Packaging](https://www.trendhunter.com/trends/dufaylite.md) - [Plastic-Replacing Packaging Sleeves](https://www.trendhunter.com/trends/mondi-hughold-paper-packaging-solution.md) - [Corrugated Cheese Packaging](https://www.trendhunter.com/trends/boxway.md)