# Landmark-Wrapped Facades
Louis Vuitton Eiffel Tower on 5th Avenue Brings Paris to the Big Apple

By Vittoria Natarelli | Published 2010-07-16 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-eiffel-tower-on-5th-avenue
References: [ny.racked](http://ny.racked.com/archives/2010/07/16/louis_vuitton_erects_the_eiffel_tower_right_on_fifth_avenue.php) & [louisvuitton](http://www.louisvuitton.com)

The Louis Vuitton Eiffel Tower on 5th Avenue adds another landmark, albeit a temporary one, to the Big Apple. The Louis Vuitton store has plastered a six-story Eiffel Tower onto their facade.

Now the NYC Louis Vuitton store is not only a one-stop retail destination for luxury fashion, but also a great spot for an impromptu tourist photo. See two images of the Louis Vuitton Eiffel Tower on 5th Avenue above.

**Implications** - The Louis Vuitton Eiffel Tower on 5th Avenue echos the luxury brand's connection to France. I think this is a great move because, in the mind of many luxury shoppers in America, France connotes sophistication and the idea of enjoying the finer things in life.