# Boyhood-Inspired Fashion Campaigns The New Louis Vuitton Campaign Pushes the Boundaries of Fashion By Kalin Ned | Published 2019-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-campaigns References: [highsnobiety](https://www.highsnobiety.com/p/virgil-abloh-louis-vuitton-first-campaign/#slide-6) & [louisvuitton](https://www.louisvuitton.com) Virgil Abloh oversees the launch of the first [Louis Vuitton](https://www.trendhunter.com/trends/new-travel-campaign) campaign under his direction. The premise revolves around boyhood -- a concept that is non-threatening, possesses a sense of gravity and is "universal and human at the core." It is evident that this particular Louis Vuitton campaign pushes the boundaries of [high fashion](https://www.trendhunter.com/trends/alessandro-micheles) by recentering the meaning behind luxury and making it available to a more diverse audience. The promotional materials which were photographed by Inez van Lamsweerde and Vinoodh Matadin capture genuine moments and "elevate new talent" like three-year-old Alieyth, seven-year-old Leo James Davis, as well as 16-year-old Luke Prael. These faces that are spotlighted in the Louis Vuitton campaign infuse the Spring/Summer 2019 collection with youthfulness and positivity. Photo Credits: Inez van Lamsweerde, Vinoodh Matadin ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 97% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Boyhood-inspired Fashion:** Fashion houses can explore combining childhood nostalgia with high-end designs to create a relatable and inclusive collection. - **Diverse Representation in Luxury Fashion:** Fashion campaigns that feature diverse representation can appeal to a wider audience and drive sales. - **Authentic Captured Moments in Fashion Advertising:** Using candid shots of people from different backgrounds and ages can add authenticity and emotional appeal to fashion campaigns. ### Sectors Adopting This - **Luxury Fashion:** Luxury fashion brands can embrace diversity and inclusivity to broaden their customer base and increase sales. - **Photography and Advertising:** Photographers and advertisers can consider using candid shots of people from diverse backgrounds to create compelling and relatable content. - **Child Clothing and Fashion Accessories:** Children's clothing and accessories brands can explore incorporating high-end designs and luxury materials for a unique market niche. ## Related on Trend Hunter - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Youth Intern Social Stunts](https://www.trendhunter.com/trends/intern-social-stunt.md) - [Children-Catered Luxe Festive Collections](https://www.trendhunter.com/trends/louis-vuitton-holiday.md)