# Charitable Luxury Candles Louis Vuitton and (RED) Join Forces to Support the Global Fund By Amy Duong | Published 2019-10-09 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-and-red References: [louisvuitton](http://www.louisvuitton.com/) Louis Vuitton and (RED) work in collaboration to create a new [luxury candle](https://www.trendhunter.com/trends/floral-scented-candle) supporting the Global Fund to fight AIDS. Jacques Cavallier Belletrud, the [luxury fashion house's](https://www.trendhunter.com/trends/la-beaut-louis-vuitton) master perfumer created the scent and the overall design was led by Marc Newson. The ceramic container boasts a clean white hue and is hand-cast -- it also features a red metal disc top and leather handles. Cavallier Belletrid sourced fine and natural ingredients to capture a scent that represents freedom, love, purity, and warmth. This is the result of sweet and peppery blends along with [floral peony notes and raspberries](https://www.trendhunter.com/trends/red-hot-fine-fragrance) as well. According to Cavallier Belletrud, the scent “has a strong universal character and with a real sense of liberty [...] I started with a peony flower accord which has a pronounced character through its highly floral elements with hints of spice, wood, and fruit. It is a perfume in itself.” Image Credit: Louis Vuitton ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 57% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Charitable Luxury Products:** Opportunity to create high-end products infused with social or environmental causes to appeal to conscious consumers. - **Collaborative Philanthropy:** The trend of collaborative giving among international brands and organizations presents opportunities for sustainable partnerships and a bigger impact on social and economic issues. - **Sustainable Luxury:** An opportunity for luxury brands to incorporate ethical sourcing, sustainable materials and processes into their products to align with consumer values for the environment and social responsibility. ### Where This Applies - **Luxury Goods:** Luxury fashion houses can create more charitable products and partnerships to instill brand loyalty and a sense of social responsibility among consumers. - **Philanthropy:** Opportunities for global philanthropic organizations to partner with high-end brands to amplify their messages and reach a wider audience. - **Home and Décor:** Brands in the home and décor industry can incorporate charitable giving, sustainable sourcing, and eco-friendly materials to appeal to conscious consumers looking to decorate their homes in a meaningful way. ## Related on Trend Hunter - [Charitable Scented Candles](https://www.trendhunter.com/trends/charitable-scented-candle.md) - [Limited-Edition Fragrance Bottles](https://www.trendhunter.com/trends/collectors-copper-bottle.md) - [Magazine-Collaborative Elevated Candles](https://www.trendhunter.com/trends/amborxyde-17.md) - [Luxuriously Scented Candles](https://www.trendhunter.com/trends/luxuriously-scented-candle.md) - [Italian Fabric-Scented Candles](https://www.trendhunter.com/trends/loro-piana-1.md) - [Sunlight-Inspired Unisex Fragrances](https://www.trendhunter.com/trends/louis-vuitton-lvers.md) - [Feminine Empowerment-Focused Perfumes](https://www.trendhunter.com/trends/feminine-empowerment.md) - [Limited-Edition Artistic Candles](https://www.trendhunter.com/trends/michle-lamy.md) - [Sophisticated Candle Collections](https://www.trendhunter.com/trends/sophisticated-candle-collection.md)