# Luxe Escapade Promotion Videos The Louis Vuitton Advertising Campaign Film Shows a Famed Landmark By Alexandra Serrano | Published 2012-11-12 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-advertising-campaign-film References: [youtu.be](http://youtu.be/0-JgJGU5wXo) & [linvitationauvoyage.louisvuitton](http://linvitationauvoyage.louisvuitton.com/) As the first ever televised commercial for the luxury fashion house, the [Louis Vuitton](https://www.trendhunter.com/trends/new-travel-campaign) advertising campaign film allures with the 'Art of Travel' motif. It has certainly been a revolutionary season for Louis Vuitton. The firm has showcased a marketing push that focuses on the brand's travel and trunk history. Beginning with Marc Jacob's runway spectacle, in which the Louvre was taken over by a fantastical train and stunning collection, the luxury brand has displayed a cohesive campaign that will surely resonate well with both loyal and new consumers. In this short directed by Inez and Vinoodh, model Arizona muse takes on a fantastical quest at the infamous Musée du Louvre. She runs through he Parisian landmark and escapes in a striped hot air ballon all while subtly sporting the brand's [iconic monogram and collection](https://www.trendhunter.com/trends/louis-vuitton-celebrates). The Louis Vuitton advertising campaign film encompasses the house's enticingly exuberant marketing message that enhances the value in brand perception. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Luxury Travel Campaigns:** There is an opportunity for luxury brands to showcase their history through travel campaigns that enhance brand perception and resonate with both loyal and new consumers. - **Innovative Advertising Methods:** The use of short films and TV commercials can be a disruptive innovation opportunity for luxury brands that have never used televised commercials before. - **Iconic Product Placement:** The subtle inclusion of an iconic monogram and collection can be an innovative way for luxury brands to show off their products and increase brand recognition. ### Who This Affects Most - **Luxury Fashion:** Luxury fashion brands can use this campaign as an example of how to create a cohesive marketing push that resonates with consumers and enhances brand perception. - **Travel and Tourism:** The 'Art of Travel' motif used in Louis Vuitton's campaign can be a disruptive innovation opportunity for travel and tourism companies to enhance their brand perception and showcase their history. - **Advertising:** The use of short films and TV commercials in luxury brand advertising can be a disruptive innovation opportunity for the advertising industry to showcase brands in a new and creative way. ## Related on Trend Hunter - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [AI-Created Luggage Campaigns](https://www.trendhunter.com/trends/ai-campaigns.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Luxury Exhibition Concepts](https://www.trendhunter.com/trends/the-louis.md) - [Statement-Making High-Jewelry Designs](https://www.trendhunter.com/trends/virtuosity-high-jewelry.md)