# Luxury Brand Video Games Louis Vuitton Launches New Video Game to Celebrate Its Bicentennial By Francesca Mercurio | Published 2021-08-10 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/louis-vuitton-1 References: [thenationalnews](https://www.thenationalnews.com/lifestyle/fashion/2021/08/05/louis-vuitton-celebrates-200th-birthday-with-a-video-game/) & [ca.louisvuitton](https://ca.louisvuitton.com/eng-ca/homepage) To celebrate the birth of the founder of [Louis Vuitton](https://www.trendhunter.com/trends/from-louis-to-vuitton) (on August 4, 1821), the [luxury Fashion house](https://www.trendhunter.com/trends/louis-vuitton-celebrates) has planned a series of year-long events to commemorate the designer. Among the celebratory endeavors is the launch of a [new video game](https://www.trendhunter.com/trends/balenciaga-snake-game). The video game is called 'Louis 200,' and takes players through the very quest Mr. Louis Vuitton took when he was a young boy, traveling on foot from Anchay to Paris. The game is said to be a mixture of education, art, and escapism. It was also created as a means of staying relevant among the younger generation that is driven by digital experiences. The players will travel through six dream-like locations and when they reach the final destination, they are welcomed with a birthday celebration. The game is whimsical and doubles as a Louis Vuitton history lesson. Image Credit: Louis Vuitton ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 61% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Gaming:** The trend of luxury brands entering the gaming industry to reach younger generations and introduce their brand through digital experiences. - **Gamification of Education:** The trend of using video games as an educational tool to introduce historical figures and events to younger generations. - **Virtual Brand Experiences:** The trend of brands creating virtual experiences to engage customers and stay relevant in the digital age. ### Sectors Adopting This - **Luxury Fashion:** Opportunities for luxury fashion brands to enter the gaming industry and create digital experiences to reach younger generations. - **Edtech:** Opportunities for educational technology companies to collaborate with luxury brands in creating educational gaming experiences. - **Marketing and Advertising:** Opportunities for marketing and advertising firms to help luxury brands create virtual experiences that engage customers and create brand loyalty. ## Related on Trend Hunter - [Interactive Luxury Brand Universes](https://www.trendhunter.com/trends/Gucci-Town.md) - [Luxury Brand Book Launches](https://www.trendhunter.com/trends/from-louis-to-vuitton.md) - [Luxury Beauty Brand Launches](https://www.trendhunter.com/trends/la-beaut-louis-vuitton.md) - [Luxury Video Game Collaborations](https://www.trendhunter.com/trends/epic-games.md) - [High-Fashion Video Game Consoles](https://www.trendhunter.com/trends/balenciaga-snake-game.md) - [Luxury Exhibition Concepts](https://www.trendhunter.com/trends/the-louis.md) - [Immersive Luxury Exhibits](https://www.trendhunter.com/trends/visionary-journeys.md) - [Luxe Skiwear Metaverse Games](https://www.trendhunter.com/trends/balenciaga-skiwear-mini-game.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md)