# Fresh French Fruit Brands Louis Dreyfus Company Launches a New Juice Brand Called Montebelo Brasil By Kanesa D | Published 2024-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/louis-dreyfus References: [ldc](https://www.ldc.com/press-releases/louis-dreyfus-company-introduces-its-new-fresh-fruit-juice-brand-montebelo-brasil-exclusively-to-the-french-market/) & [montebelobrasil](https://www.montebelobrasil.com/)  [Louis Dreyfus Company](https://www.trendhunter.com/trends/offical-trophy-trunk) introduces the Montebelo Brasil fruit brand, which aims to become one of the leading brands in France. The Montebello Brasil line features eight [fresh fruit juices](https://www.trendhunter.com/trends/james-white-drinks) catering to diverse palates and preferences. This includes two variations of pure orange juice—one with pulp and one without—and two refreshing lemonades crafted from yellow lemon and a blend of yellow and green lemon. Additionally, the collection offers pure juices crafted from mango, pineapple, and lime and a tantalizing blend of coconut water, mango, pineapple, and lime. For those seeking a more exotic taste experience, the collection includes an enticing orange, maracuja, and lime nectar beverage alongside a refreshing lime maté The new Montebelo Brasil lineup is available throughout France at Monoprix and [Carrefour](https://www.trendhunter.com/trends/plantbased-aperitif). Image Credit: Louis Dreyfus ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 44% | Activity: 51% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Exotic Fruit Juice Blends:** Exploring unique combinations such as orange, maracuja, and lime opens opportunities for innovative flavor profiles in the fruit juice market. - **Diverse Palate Offerings:** Catering to varied tastes with options like pure mango juice and lime maté presents avenues for expanding consumer reach in the beverage industry. - **Premium Brand Expansion:** Establishing Montebelo Brasil as a leading brand in France sets the stage for premium fruit juice brands to capitalize on the market demand for high-quality products. ### Industries Being Reshaped - **Beverage Industry:** The introduction of unique fruit juice blends like orange, maracuja, and lime nectar drives innovation in the beverage industry, appealing to a wider consumer base. - **Retail Sector:** The availability of Montebelo Brasil at Monoprix and Carrefour showcases opportunities for retail outlets to partner with premium fruit juice brands and enhance their product offerings. - **Food and Beverage Retailing:** The expansion of diverse fruit juice options, including lemonades, mango juice, and lime maté, presents disruptive opportunities for food and beverage retailers to differentiate their assortments and attract discerning customers. ## Related on Trend Hunter - [Flavorful French Lemonades](https://www.trendhunter.com/trends/la-mortuacienne-cranberry-lime.md) - [Packaged Fruit Range Expansions](https://www.trendhunter.com/trends/dole-fruit-in-juice-cups.md) - [Citrus-Infused Sparkling Waters](https://www.trendhunter.com/trends/montellier.md) - [Joyful Premium Juices](https://www.trendhunter.com/trends/revl-fruits.md) - [Connected Purée Cartons](https://www.trendhunter.com/trends/ravifruits-mixologi.md) - [All-Natural Fruit Beverages](https://www.trendhunter.com/trends/odwalla.md) - [Brazilian Fruit Energy Drinks](https://www.trendhunter.com/trends/monster-rio-punch.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md) - [Free-From Concentrated Juice Drinks](https://www.trendhunter.com/trends/real-fruit-refreshers.md)