# Modern Menswear-Inspired Fashion Ads The Loudmut FW13 Campaign Stars a Sleek Natalia Vodianova By Meghan Young | Published 2013-12-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/loudmut-fw13 References: [fashiongonerogue](http://www.fashiongonerogue.com/natalia-vodianova-fronts-loudmut-fw-2013-ads-willy-vanderperre/) & [loudmut](http://www.loudmut.com/2013fw/main/) The Loudmut FW13 ad campaign is contemporary and sleek through and through. From the minimalist living space it is capture in to the monochromatic palette the fashion line adheres to, it is hard not to imagine the pieces on a high-powered woman who wants to keep up with the boys without compromising her own style. The Loudmut FW13 collection easily helps to achieve this by feminizing the menswear-inspired designs. Starring model Natalia Vodianova, the Loudmut FW13 ad campaign was shot by Belgian photographer Willy Vanderperre. The Russian beauty, who has recently revealed that she is pregnant, is clad in everything from black curve-hugging dresses to white pantsuits and even more daring gold-sleeved jackets. Although the looks are mainly minimalist, there is a surprising amount of details in the line. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Menswear-inspired Fashion:** Opportunity for disruptive innovation in gender-neutral clothing lines and blurring of traditional fashion categories. - **Minimalist Living Spaces:** Opportunity for disruptive innovation in furniture and home decor that complement a minimalist lifestyle and fashion sensibility. - **Monochromatic Palettes:** Opportunity for disruptive innovation in sustainable fashion lines that utilize natural dyes and reduce water usage in production. ### Sectors Adopting This - **Fashion:** Opportunity for disruptive innovation in gender-neutral clothing lines and blurring of traditional fashion categories. - **Furniture:** Opportunity for disruptive innovation in furniture and home decor that complement a minimalist lifestyle and fashion sensibility. - **Sustainable Fashion:** Opportunity for disruptive innovation in sustainable fashion lines that utilize natural dyes and reduce water usage in production. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Provocative Pre-Fall Fashion](https://www.trendhunter.com/trends/back-2-camp.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)