# Phone-Inspired Fashion The Loud & Luminous Editorial Revolves Around the Nokia Lumia 900 By Meghan Young | Published 2012-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/loud-luminous References: [fashionising](http://www.fashionising.com/pictures/b--nokia-and-fashion-marketing-29172.html) & [stevemarais.wordpress](http://stevemarais.wordpress.com/) At first glance, the Loud & Luminous photoshoot may seem like a typical magazine editorial. For many, it will remain so. But for those fashionable individuals who happen to pride themselves on their tech savviness as well, it is simply a photoshoot inspired by the [Nokia](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept) Lumia 900 smartphone. In its attempt to give the [Apple](https://www.trendhunter.com/trends/casetify-martina-calvi-collection) [iPhone](https://www.trendhunter.com/trends/iphone-brutal) some much-needed competition, this phone is concentrating on its fashionability rather than its functionality. Shot by photographer Steve Marais, the Loud & Luminous photoshoot is vibrant and youthful. It stars South African personalities Eve Rakow of The Frown and Yannick Llunga, who is also known as Petite Noir. They were outfitted by stylist Jessica Lupton in pieces form local designers. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 87% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fashion-tech Integration:** The Loud & Luminous editorial showcases the blending of fashion and technology, presenting opportunities for designers to create tech-inspired clothing and accessories. - **Phone-inspired Fashion Shoots:** Fashion editorials and photoshoots inspired by smartphones, such as the Nokia Lumia 900, offer creative outlets for photographers to showcase innovative styling and artistic concepts. - **Competitive Fashion Focus:** The Nokia Lumia 900 prioritizes fashionability over functionality, highlighting a trend of smartphones positioning themselves as fashion accessories and appealing to style-conscious consumers. ### Sectors Adopting This - **Fashion Design:** The Loud & Luminous photoshoot presents opportunities for local designers to collaborate with smartphone brands and incorporate tech-inspired elements into their collections. - **Photography:** Fashion photographers can explore the concept of phone-inspired shoots, creating visually striking content that merges fashion and technology in unique ways. - **Smartphone Industry:** The Nokia Lumia 900's focus on fashionability highlights the growing demand for smartphones that are not only functional but also stylish, opening opportunities for other smartphone brands to tap into the fashion market. ## Related on Trend Hunter - [Nostalgic Fashion-Tech Collabs](https://www.trendhunter.com/trends/sandy-liang-and-android.md) - [Activewear-Branded Smartphones](https://www.trendhunter.com/trends/adidas-fog-phone.md) - [Industrial Cellphone Concepts](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept.md) - [Artistic UV-Reactive Smartphones](https://www.trendhunter.com/trends/polychromatic-mobile-phone.md) - [Photography-Centric Smartphones](https://www.trendhunter.com/trends/ax-phone.md) - [Antihero-Inspired Phone Accessories](https://www.trendhunter.com/trends/smart-outfit.md) - [Fan-Designed Glowing Smartphones](https://www.trendhunter.com/trends/phone-2a-plus-community-edition.md) - [Vibrant Sharp-Edged Phones](https://www.trendhunter.com/trends/iphone-brutal.md) - [GenAI Flip Phone Campaigns](https://www.trendhunter.com/trends/styled-with-moto.md)