# Parachuting Stilettos The Louboutin SS11 Ad Campaign is Absolutely Fantastical By Meghan Young | Published 2011-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/louboutin-ss11-ad-campaign References: [behance.net](http://www.behance.net/gallery/NEW-SPRING-SUMMER-TOUR-LOUBOUTIN/925913) & [kyongnguyen](http://www.kyongnguyen.com) I didn't realize just how special [stilettos](https://www.trendhunter.com/trends/biscuiteers-and-manolo-blahnik) could be until I stumbled across the Louboutin SS11 ad campaign. By taking on a rather fantastical aesthetic via parachutes and doggy balloons, the ads show that these are not your typical [high heels](https://www.trendhunter.com/trends/nudes-capsule). The Louboutin SS11 ad campaign was produced by Twop with photography and art direction by Khuong Nguyen. Post production by Fred Witzgall brings the ads to a whole new level; it's as if these Louboutins were given the breath of life. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 74% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Fantastical Ad Campaigns:** Opportunity for brands to create unique and imaginative ad campaigns that capture attention and stand out. - **Unconventional Aesthetics:** Chance for fashion brands to experiment with unconventional aesthetics and visual storytelling to create memorable campaigns. - **Interactive Advertising:** Potential for brands to incorporate interactive elements into their ad campaigns, engaging audiences in a more immersive and interactive way. ### Industries Being Reshaped - **Fashion:** Fashion brands can take advantage of the trend by pushing creative boundaries in their advertising and capturing the attention of consumers. - **Advertising:** The advertising industry can embrace inventive and imaginative concepts to create compelling campaigns that resonate with audiences. - **Technology:** Technology companies can offer innovative solutions and tools that enable brands to create interactive and immersive ad experiences. ## Related on Trend Hunter - [Collaborative Footwear Capsules](https://www.trendhunter.com/trends/maison-margiela-x-christian-louboutin.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Ultra-Luxurious Bridal Collections](https://www.trendhunter.com/trends/2025-bridal-collection.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Sophisticated Nude Heel Collections](https://www.trendhunter.com/trends/nudes-capsule.md) - [Familial Luxury Fashion](https://www.trendhunter.com/trends/loubifamily.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)