# Social Good Valentine's Pizzas Lou Malnati’s Pizzeria Partnered with Make-A-Wish By Michael Hemsworth | Published 2026-01-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/lou-malnatis-pizzeria References: [source86](https://source86.com/lou-malnatis-heart-shaped-pizza-make-a-wish-2026/) & [loumalnatis](https://www.loumalnatis.com)  Lou Malnati’s Pizzeria has announced a partnership with local chapters of the [Make-A-Wish](https://www.trendhunter.com/trends/pancakes-for-a-purpose) foundation in Illinois, Wisconsin and Arizona to help support a good cause this Valentine's Day. The campaign will run from February 1 through 28, 2026 and see the brand selling [heart-shaped pizzas](https://www.trendhunter.com/trends/heart-shaped-pizza1) that are perfect for Valentine's Day celebrations with [$1 from each one sold being donated](https://www.trendhunter.com/trends/donationbased-menu-deals) to Make-A-Wish. The brand is aiming to raise up to $50,000 as part of the initiative, while the campaign also introduces a number of heart-shaped sweet treats for consumers to pick up for loved ones. CEO Julie Younglove-Webb spoke on the campaign with Make-A-Wish saying, "Our deep-dish pizza brings people together for moments that matter. This February, every heart-shaped pizza sold helps grant wishes and create special moments for Make-A-Wish families in our communities.” ## Trend Insights (Trend Hunter) - Score: 8.6/10 - Popularity: 97% | Activity: 99% | Freshness: 63% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Cause-marketing Partnerships:** Brands increasingly partner with charitable organizations to enhance their corporate social responsibility, fostering consumer loyalty through shared values. - **Holiday-themed Food Products:** Specialty foods designed for holidays provide an opportunity to boost sales and engage customers with festive, limited-time offerings. - **Charity-focused Campaigns:** Businesses leverage charitable initiatives as a vehicle for brand differentiation and community engagement, impacting both brand perception and social causes. ### Industries Being Reshaped - **Food & Beverage:** The food service industry explores innovative sales approaches with themed products that heighten consumer engagement and align with social causes. - **Nonprofit Partnerships:** Collaborations between businesses and nonprofit organizations are transforming fundraising models and expanding corporate impact in communities. - **Retail & Consumer Goods:** The retail sector incorporates social impact strategies into their offerings, fostering a sense of community involvement and ethical consumerism. ## Related on Trend Hunter - [Heart-Shaped Pepperoni Kits](https://www.trendhunter.com/trends/hearttoheart-kits.md) - [Rewarding Pizza Party Promotions](https://www.trendhunter.com/trends/pizza-hut-and-partiful.md) - [Community-Focused Holiday Pizzeria Promotions](https://www.trendhunter.com/trends/mod-pizza-together-for-the-holidays.md) - [Romantic Pizzeria Menus](https://www.trendhunter.com/trends/mountain-mikes-pizza-valentines-day-menu.md) - [Triple-Pepperoni Pizzas](https://www.trendhunter.com/trends/trippple-peppp-pizza.md) - [Wildfire Relief Pizzeria Events](https://www.trendhunter.com/trends/pizza-4-a-purpose.md) - [Heart-Shaped Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-heartichoke-pizza.md) - [Complimentary Small Cheese Pizzas](https://www.trendhunter.com/trends/small-cheese-pizza.md) - [Romantic Regional Cheese Gifts](https://www.trendhunter.com/trends/wisconsin-cheese-wedges-of-love.md)